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ive How Platform centric! Creative! Copy strategy Inuence 1. Authority 2. Commitment aka Continuity 3. Liking 4. Reciprocity 5. Scarcity / Urgency 6. Social Proof On average, ve times as many people read the headlines as read the body copy David Ogilvy It follows that unless your headline sells your product, you have wasted 90% of your money ! David Ogilvy Be like BuzzFeed Headlines Lists Curiosity Gap Double Benet why Social Advertising: Advanced Techniques I want to drive downloads o
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Background in digital advertising!
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!Free:Formers trainer
Alex Pomery
social advertising
native advertising
best practises
advanced techniques
Native Advertising
what
“the feed”
“native advertising”
how
HowPlatform centric
Creative!
Copy strategy
HowPlatform centric!
Creative
Copy strategy
Creative
Creative
Creative
HowPlatform centric!
Creative!
Copy strategy
Influence
1. Authority
2. Commitment
aka Continuity
3. Liking
4. Reciprocity
5. Scarcity / Urgency
6. Social Proof
On average, five times as many people read the headlines as read the body copy David Ogilvy
It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy
Be like BuzzFeed
Headlines
Lists
Curiosity Gap
Double Benefit
why
Social Advertising: Advanced Techniques
I want to drive downloads of my mobile app
Facebook Mobile App Install
Twitter Mobile App Card
I want to re-engage old customers
Facebook Custom Audience
I want to find more customers, similar to my
existing customers
Facebook Look-a-like Audience
I want to get more leads for my fundraising team
Twitter Lead Cards
I want to test different creative options before
launching a big campaign
Creative Testing
Creative Testing
Creative Testing
25%
60%
15%
platform centric content!
native creative!
copy writing strategy!
advanced ad types
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