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EBOOKS TRENDALL U CAN READ SERVICEFUTURE PUBLISHINGCONTENTS VS CONTEXT
WILL REPLACEPAPER BOOKS?EBOOKS
MUSIC VIDEO BOOK
the translation from paper to screen cannot be done automatically.
電子書與實體書的黃金交叉點 2016?
2013 電子書成長趨近於停滯.
1.閱讀裝置熱銷 (iPad/Kindle) 2.重量級小說暢銷(格雷的五十道陰影/飢餓遊戲)
2013 ebooks : $3 billion 2012 ebooks : $3 billion2011 ebooks : $2.1 billion Ebooks now account for 27% of all adult trade sales, up from 23% in 2012.Trade publishing revenues overall in the U.S.2013 : $14.6 billion2012. : $15 billion
50 Shades Sells Nearly 10 Million E-Books
Nicholas CarrAuthor
He spoke to early projections that print books would be dead within five years.
Ebooks “rocketed” up to their highs, but then seemed to stabilize.
Ebook sales growth has not only slowed, it’s actually flattened out.
Ebook initial growth was based on the momentum of device penetration.
They have become an essential part of the book market. But they haven’t taken over.
His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction.
電子書未來將會有一定程度的市場占有率，但並不會取代紙本書，反而將會走向共同存在，輔助紙本書的工具（例如：有聲書）。
無論是紙本書或是電子書都有它的偏好族群。
人們希望在擁擠的地鐵上閱讀電子書，但在家裡希望閱讀紙本書，數位閱讀已經不是以世代線劃分。
調查指出：紙本書的讀者的平均年齡為41歲，電子書的讀者平均年齡為42歲，75％的學生偏好印刷的教科書。
數位時代的孩童閱讀的紙本書也許比較少，但他們的閱讀量不一定少，只是偏向微型輕量的內容。
新的閱讀型態提供出版商一個轉型的機會，出版業的未來是在網絡上，新一代的出版商的行銷方式包括電子商務，網絡營銷，社群操作。
Publisher Perspective
Hugh Howey
Bella Andre
Barbara Freethy
個人出版的將對印刷市場產生影響，許多讀者仍然希望購買紙本書來收藏自己喜歡的電子書輯。
個人出版的趨勢，最終還是會回歸到印刷出版。印刷出版仍然是出版產業的堡壘。POD 將會是一個具有潛力，正要打開的市場。
獨立出版的平台讓讀者與作家以社交的方式得到即時的互動，作家能直接了解讀者的意見，這是獨立出版與傳統出版最主要的差異點。
數位出版與網絡能提供個人出版作家發揮的舞台，讓素人作家更有機會被世界看到，但同時作家們也將會面臨國際版權與翻譯的重要議題。
讀者們永遠會尋找最好的價格，出版商降低了價格以獲取更多的收入，獨立作家應以更低的價格創造更多的銷售提高市場占有。
Author Perspective
Otis Y. ChandlerCofounder and CEO of Goodreads
Social will create the biggest change in publishing in the next five years.
It’s about creating deeper connections with readers.
Study after study after study shows that word of mouth is the top way readers discover books.
Book recommendations happen in the moment and they’ve got to be recorded in the moment.
The great thing about our product is this answer will live on in the author’s profile-Ask the Author.
2013.05 Acquired by Amazon.
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讓電子書變得更容易 被找到, 被分享
用聲音讓電子書閱讀變得更有趣, 更輕鬆
透過朋友一起讓讀書變得更好玩, 更吸引人
讓電子書更容易接觸讓閱讀更好玩
The homepage is dead, and the social web has won.
The homepage is dead, and the social web has won…
SocialMedia
& News
The web metaphor has changed : From user as visitor to a destination…
…to user as the destination for media flowing in social streams.
Make ur book samples as SHAREABLE
Make ur book samples as SHAREABLE
UNLIMITED EBOOKSALL U CAN READ
video music
eBook Next?unlimited access
eBook Subscription ServicesItem
Titles 650,000 400,000 500,000
Cost $9.99/month $8.99/month $9.95/month
ContentsKDP Select, Open Road Media,
Kensington, Sourcebooks, Audible
HarperCollins, Simon & Schuster, Hachette Book Group,
Macmillan, Penguin Random House, Lonely Planet
HarperCollins, Simon & Schuster, Hachette Book Group,
Macmillan, Penguin Random House
Devicesall Kindle devices, Kindle
apps, and the Kindle Cloud Reader
iPad and iPhone, Android, Windows, and Kindle Fire
iPad and iPhone, Android, including the Kindle Fire
and Nook tablets
Offline Access 10 books at a time
20 books at a time
10 books at a time
authors and publishers readers
Service Provider
satisfy three primary
stakeholders
Royalties : a new customer reads more than 10% of your book for the first time. (Kindle unlimited)
Consumers might be ready for e-book subscriptions, it seems book publishers are not.
Adding new ways to find content is probably the most important aspect for an unlimited book service.
The No. 1 reason people stop subscribing is that they want more books. We’re focused on getting best-selling books to attract readers.
Strike the right balance of serving readers, publishers and their own business interests
MUSIC
BOOKS
PUBLISHING?WHAT IS THE FUTURE
BOOKWEB
PUBLISHING?WHAT IS THE FUTURE
PUBLISHING?BOOKWEB
SUBSCRIPTION
STORY PUBLISHING
DISCOVERABLE & SHARABLE
WHAT IS THE FUTURE
BROWSINGREADINGSequential
readingNon-Sequential
reading
Passive reading
Interactive reading
Concentratedreading
Shallowreading
Extensive reading
In-depthreading
BOOK WEBVS
By Fayaz Ahmad Loan Ph.D. Impact of the Internet surfing on reading practices and choices
How Will You Measure Your Life? by Clayton M. Christensen
BEFORE AFTER
閱讀服務公司 增資及併購說明
市值 US$800 Million, 會員數 90 Million(主要經營為網路資訊的雜誌化, 2013.10.24 獲得了由投資公司 Rizvi Traverse Management的總額5,000萬美元的新⼀一輪融資，估值8億美元)
市值 US$3.8 Billion, 會員數 70 Million(主要經營為圖⽚片資訊為主的社群服務, 2013.10.24 獲得了Fidelity Investments 領投的總額2.25億美元的新⼀一輪融資，估值38億美元)
2014.03 Dropbox 以800萬美元收購了閱讀服務Readmill. (愈來愈多⼈人將⾃自⼰己的「數位⽣生活」存在Dropbox上，Readmill 團隊將提供在數位閱讀這塊領域的專業)
會員數 80 Million(2011.11 募得1,300萬美元投資, 累計獲得2,600萬美元投資⾦金額, 經營模式為電⼦子書的 Netflix 及⽂文件分享社群)
2012.11 被中國的⼿手機商⼩小⽶米以⼤大於 RMB$100 Million 收購 (主要經營為開發 Kindle 閱讀器的中⽂文優化程式, ⼿手機閱讀 APP 及電⼦子書商城)
2011.11 被⽇日本的電⼦子商務公司樂天-Rakuten 以 US$315 Million 收購 (經營模式類似 Kindle)
“The term magazine describes the value advertisers are getting,” said Joyce Bautista Ferrari, executive editorial director at Say Media. “They’re getting storytelling, something that has a personality.”
It makes sense. Look at the rates of magazines compared to online ads. A single page in a glossy magazine could be discounted by more than half its open rate and still get an effective CPM of about $70. Online display ad CPMs average under $3, according to Nomura Securities via eMarketer, and even less for programmatic.
How to Spend5 Minutes?
Why alwaysforgotREADING?
VS.
Our primary sources of information in the last 200 years – Timeline
2020 - Traditional is dead!Written by Thomas Baekdal on April 27, 2009
1800 - The face to face period
1960 - We will be right back after these messages
1990 - Tune in Tomorrow
1998 - The dawn of the Internet
2004 - I decide what to do!
1900 - Read all about it!
2007 - Me too
2009 - Everything is Social
1925~2013
Attention Span is Dead.
9sgoldfish
2000-2013
1600 words 7 MINs
3-3.5 MINs
18 MINs
6-8 WORDs100-140CHRs
精簡的論述
這個論述的不同層面的觀點
佐證上面的文件
concise account of the subject, available perhaps
contain expanded versions of different aspects of the argument
composed of documentation, possibly of different kinds, each set off by interpretative essays.
過去相關研究的討論theoretical or historiographical, with selections from previous scholarship and discussions of them.
教學相關的討論pedagogic, consisting of suggestions for classroom discussion and a model syllabus
讀者的討論與交流contain readers’ reports, exchanges between the author and the editorLinear Hyperlink
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The Future of Books is Not eBooks.
Every publisher that survives will become a software company.
Everyone will Publish in HTML.
Structured Content will WIN.
Content will be Dynamic.
THEFUTUREOFTHEBOOK
By Matt Macinnis, Founder and CEO, Inkling
By Patricia Travaline on March 29th, 2013
printing a book, securing prime
shelf space.
appearing anywhere, reading
on any device.
BEFORE AFTER
THE LAST BATTLEFIELD ISCONTENT OR CONTEXT?
Welcome to 春⽔水堂科技娛樂股份有限公司Spring House Entertainment Inc.
Content to Context
APPs to Big Data
CONTEXT當我們希望影響一個人的”決定"(Decision)時，所有步驟的目的其實都是在佈置一整個Context，等它佈置好了，我們就能一舉引發事件讓對方做出我們希望的決定。http://st-threath.blogspot.tw/2013/08/the-context-noun-language.html
情境脈絡
• Personal Behaviors• Potential User Situations that
relate to your business or product
• Ambient Data (geolocation, time of day, region, content access device, etc.)
BOOK/STORY CONTEXT Service
Author
Reader
Book Title Writer
Reader
Story
The chapters from my friends
The hot chapters from public SNS
The chapters from my preference
The chapters from their relations
Internet
Robot
ContentMining
ChapterDelivery
ContentStructured
Explore the future
Realized short-term
profit O2O/M2M/Big Data/After 90s
PUBLISHER SOFTWARECOMPANY
