SHARE KOREA

SHARING ECONOMY

공 유 경 제@josanku KOZAZA

18 !

!

10

17 !

11 ! 9.6

자본주의는 한계에 이르렀고, 2050년 쯤 사물인터넷으로 공유경제가 급부상하고 자본주의가 주변부로 밀려 날 것.

소비자 권익 증대? 미국 경제학자 40명의 답변

YES! 100%

http://www.nytimes.com/2014/10/01/upshot/uber-improves-life-economists-agree.html?_r=1

two days

정의

DEFINITION

소유 대신 공유 중심의 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁신을 일으키고 있다. A social and economic system, driven by the empowered people, that enables the sharing of assets, transforming how we produce, consume, finance, and learn.

공유경제 정의

Sharing Economy

Collaborative Consumption

Collaborative Economy

Collaborative Commons

[ Circular, Peer, P2P, Access, People ] Economy

협력적 공유사회

협력적 소비

공유경제: 유휴자원 공유 => 시민 중심의 경제

공유경제의 진화와 용어

FEATURES

I NEED I HAVE연결 CONNECT 경제적 ECONOMIC 쉽게 EFFICIENT 믿고 TRUST

TECHNOLOGY SOCIAL NETWORK

WE SHARE

Sharing Unutilized Resources Among People: Sharing Becomes Economy1

Idle Capacity Value

ME Ownership

Sharing Economy Turn Idle Capacity to Value

WE Sharing

More Stuffs Widly

Y Generation Digital and Sharing Natives

CONSUME

PRODUCE

DISTRIBUTE

ShareSh

are

Shar

e

Human and Physical Assets

2Democratization of Economy Of The People, By The People, For The People

Technologies Empower People

IoEinternet of everything

people

things

data

process

cisco: goo.gl/udGkYd

1996

*.

BOOK HOMES IN KOREA

Connected More and Always The Networked Society

1% 99%

Capitalism Sharing Economy

accessshared

ownershipexclusive

smart owndership

3

SHAREOWN ACCESS

Own, Share, Access

Cloud Lifestyle Pay as You Live

Identity

Reputation

Identity

Reputation

TRUST network

Insurance Escrow Emergency Support

Identity verification Credit card

4User Participation Big Data Algorithm

Regulation to Trust Connected Society and Technologies

Reputation for Transaction

http://www.ted.com/talks/view/lang/en//id/1572

Reputation Capital

5Value Shift Ownership=Me?

Money=Happy? Environment

Community

BENEFITS

Get Extra Money and Save Money1

http://www.ted.com/talks/view/lang/en//id/1572

BOOK HOMES KOREA

2Job Creation

6억3천2백만불의 경제유발 효과 6천개의 일자리 창출 효과 평균 6.4일을 머물고 평균 880불 씀 (호텔투숙객은 3.9일, 690불) 82%가 맨하탄 중심가 이외의 곳에 위치 (1/6의 수익 창출) 전형적인 호스트들은 일년동안 약 7,530 달러의 수익

3Boost Local Economy 뉴욕 경제 유발효과: 6억 3천만불

Industrial Economy

Sharing Economy

4Boost Economy Sustainable Growth

By Dr. Kyutae Lim

Efficient

By Simone Cicero

Market to Efficient Network Disintermediation

New Businesses Opportunities

Number Produced

Unit Cost

Physical Goods

Digital Goods

Near Zero Marginal Cost Disrupting Incumbances: Texi and Hotel

Create New Businesses Supporting Service Ecosystem for Home Sharing

5Planet Save Natural Resources and Protect Environment

5%

95%

45%55%

Ownerhip + Sharing

5%x 9

Money Friendship Environment Community

Money Time Choice Friendship

Car Sharing 1=9, 1=20

http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang

Consume More vs.

Consume Better

Community Trustful Society

6

Offline Sharing offline trustonline trust

Social graph Trust graph

Strangers Friends

Trustful and Safe Community

http://youtu.be/L8YJtvHGeUU

<=> Less is More Own Less, Live More 7

Choices

Qua

ility License

3 Push

Companies

Taxi type 1 Taxi type 2 Taxi type 3

Trust 100+ Pull People

Sharing Economy

Variety of Choices Longtail: Car Sharing

Why They Shared Convinenience: +70% 8

Social Innovation Most Effective and Econoomic Solutions9

http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magic!

income local jobs economy community green trust innovation

TRENDS

Transformation to Sharing EconomyMe

Company Consumer

Centralized, 1% Global

Individual Ownership Credit, Regulation

Money, Capital Competition

Market

We People + Micro Entrepreneur Distributed, 99% Local Shared Access Reputation, Trust + Value Collaboration Network

분야 전통 경제 공유경제소비형태 소유 접근 (공유를 통한)자원활용 자원낭비 자원활용 극대화거래기준 법률/면허/제도 신뢰경제활동 목표 이윤창출 이윤과 사회 가치창출

(환경, 공동체)경제 형태 대량소비 협력 소비거래 플랫폼 마켓 네트웍개인의 역할 소비자 마이크로 기업가거래구조 집중형 분산형지리적 중심 범위 글로벌 로컬(지역)발전전략 경쟁 협력소비자 선택의 폭 제한적 다양(롱테일)

라이프스타일 소유를 통한 향유필요할 때 접근하는 클라우드 라이프스타일

사고체계 나 우리경제의 주체 기업 사람신뢰평가기준 금융거래 크레딧 소셜평판

$335 Billion 5% of GDP in US

Exponetial Growth

http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/

One Day of Sharing Economy

375 K People

6,666 Works157K Rides

$8.7M Lending

http://graphics.wsj.com/billion-dollar-club/

home

transportation

money

Sharing Economy!$ 32 Billion

The Billion-Dollar Startup Club

24 Startups $102 M $52 M

Why Investors are in Love with the Sharing Economy

Evolution of Car Market Car Manufacturing to Mobility Services

Transforming How We Can Travel

•자원의 활용성 극대화

•신뢰관계 확대

•공동체 복원

•일자리 창출

•도시경제 활성화

Sharing City Seoul 2012년 9월

How Seoul Became One Of The World's Sharing Capitals !

5/25/2014

Special Mention(특별상) 5th Metropolis Award Seoul

SHARING ECONOMY K O R E A

home

book

guide

space

car

city

clothes

sopoong

funding

tools

september 14, 2012 @josanku

child care

skill experience

2012

SHARING ECONOMY K O R E A

home

book

guide

space

car

city

clothes

funding

tools

september, 2014 @josanku

child care

skill experience

2014

부산, 경기, 제주, 서울시 지자체

Top Down Approach

Dominated by Global Players: Airbnb and Uber

Funding: Socar and Myrealtrip. < $2M

역차별: 기술적용, 세금, 홍보

!

공유경제 중요성에 대한 인식 제고

새로운 큰 그림이 필요한 시점

!

!

Reality Check Sharing Economy in Korea

ko a azz

BOOK HOMES IN KOREA

Eric Loves Hanok

Hanokstay

Seoul BizstayFor Business Trip to Seoul Available, Quality, Price

FINESTAYHOMES HOTELS

Sweet Homes with Hotel Services

Space Service

Services

http://kozaza.com/rooms/1002769

Incheon AG 2014Home Page for Homestay in Incheon

The Hospitality Network Platform In Korea

Global Seoul Korea Asia

eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose–but if we fight in the river, we win. Jack Ma, 2005

The Best in Korea by 2017

http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

CHALLEGES

Challenges

Conflict with Incumbancy Conflict with Existing Regulations Taxation Insurance Worry about the Depression Reputation and Trust Digital Privacy Workers Rights Global Players Take All

Speed Bump, Serious

teddisrupt Taxi!Hotel!University!Bank!Factory!Restaurant!Telco!Government

New Rule of Game

Decrease of Taxi Operation in SF

Regulation Follows Innvoations ‘Sharing Economy Of/By/For The People’

!!The act stipulated that all mechanically powered road vehicles must : 1. Have three drivers. 2. Not exceed 4 mph (6.4 kph) on the open road and 2 mph (3.2 kph) in towns. 3. Be preceded by a man on foot waving a red flag to warn the public.

Red Flag Act Locomotives on Highways Act, 1865, Britain

Trust Between Strangers

Reviews Referrals Social Activity Social Relationship Online Behaviors Transaction History Financial Credit

How To Get Personal Reputation

SHARE KOREA

BOOK HOMES IN KOREA

InternetOffline Internet

Intenet of Everything

Sharing Economy = Offline Internet Sharing Economy will Evolve as the Internet Does

People More Empowered Company, Factory, College, Bank, Generator

LIFE 2.0

web2.0

!Atoms, Space, Time, Money, Skill

Bits

Mobile Internet Technologies

Participate Share Open

Power to the People

Sharing Economy

Why Software Is Eating The World WSJ, 2011- By Marc Andreessen

http://goo.gl/XOueM

Sharing Economy

Money Centralized Global

Industrial Economy

People Distributed Local

SHIFT

Company Business

Global Players Take All A&U Paradox

before 100 = 50 + 50 => 100 !

After 90 = 70 + 20 => 70 Economic Loss of 30

Global Players vs. Local Players online <<<<<< OFFLINE

Accept Uber-style Disruption or Face Unemployment

Move to Make UK Global Centre for Sharing Economy - 2014.9

https://www.gov.uk/government/news/move-to-make-uk-global-centre-for-sharing-economy

Concept and Challenges

Benefits and Risks

Main Issues

Regulatory Burdens

Potential in the UK

One of Enablers of Creative Economy Sharing Economy

Innovation

Entrepreneurship

ICT

Job

Economy

!

Wellbeing

Life Sharing Platform and Ecosystem To Boost Sharing Economy in Korea

공유경제 이해

기존 사업에 대한 평가

공유경제의 기회요소와 위협요소 파악

공유경제의 주요 과제와 해결 방안: 규제, 신뢰, 인식

창조경제와 연관성 및 시너지 창출 방안 제시

공유경제 활성화 방안 제시

SHARE KOREA 공유경제에 대한 국가적 마스터플랜 마련

공유경제 국내외 전문가로 구성된 협의체 구성

2014년 12월 말까지 세부 실행방안 마련

2015년 부터 본격적인 사업추진

Thank you!