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Challenges to selling abroad
Gauthier Lambert Manager e-‐Commerce
An interna1onal e-‐com pla6orm, why?
Data Capture for be>er marke1ng
§ Understand our customer § 1-‐1 conversta9on & personalized offer
Product Exposure
§ Ensure our products are visble for the customer
Sales Boost § Addi9onal sales channel § Higher profitability by selling directly to the consumer
The main challenges we faced…
1. B2B > B2C
• Different Mktg & Sales Strategy
• Impact on internal procesflows and ERP
• Available resources & tools
• Consumer service
2. Retail partners
• Opposi9on
• Omnichannel
• Dropshipment
The main challenges we faced…
The main challenges we faced…
3. Product Range
• Own products vs Licensed products
• Brand, country & language specific
• Territorial Compa9bility > local legisla9on
• Pricing
• Profitability
Conclusion
1. Analyze the market poten9al
2. Define clear goals
3. Perform a due dilligence (SWOT)
4. Think global, act local
5. Ensure enough available resources & staff
