2. 3. 4. 5. 6. 7. 8. 1) 2) 3) 4) 5) 9. 10. 1 11. 2 12. 3 13. 4
14. 5 15. : - - 16. : . : . . [ ] . 17. : : . : . 18. : . : . (:
/() ). 19. . . . 20. ( ) . . . 21. /: 5 ! ! . 5 : :1000 :39000 .
22. : .: .:. :2. :: 220124 ....:: .: : . : :TwitterFacebookLinkedin
blog.: :. :. 23. : . . . ( )()( )( ) . 24. : : 1- 2- 3- 4- 5- 6- 7-
. . . 25. : . . . 26. . Facebook Twitter . : . . 27. . . . 28. !
Sir Arthur Conan Doyle Hound of Baskervilles: . .:.. : : .. . . ..
: : . 29. . . ( 1000 )! : . 30. . . 31. . . 32. . . . 33. strats .
. - . . 34. . 20104470 2670 2008201821 .2010107930 125110120040 .
35. The Strategist: Be the Leaser Your Business Needs Cynthia
Montgomery 2012 20 : (meaning maker): (voice of reason):
(operator): 36. Idea Generation Frame (What are your objectives and
constraints?) Define decisions to be considered Understand scope of
potential solutions Clarify rules that will govern work Baseline (
What is the reality of our performance and capabilities?)
Understand sources of value and past performance Identify major
changes in market and drivers Analyze available capabilities
Forecast (What do we expect of the future environment?) Identify
emerging trends and implications Isolate critical uncertainties
Develop realistic div ergent scenarios 37. Development and
selection Search (What options do we have to create value?)
Establish and refine option set Assess possible competitive
responses Evaluate options in given scenarios Choose (What packages
of choices will define our strategy?) Decide where and how to
compete Determine what, if any, hedging is needed Create coherent
package Commit (How will we deliver the changes required in the
strategy?) Develop action plans for selected options Reallocate
resources to finance plans Determine how to communicate changes
Delegate key jobs to pivotal roles 38. Execution and Refinement
Evolve (How will the strategy unfold and evolve over time? How do
we manage strategic risks?) Execute agreed-upon action plans Track
ongoing progress Determine revisions to be made Determine when to
compete 39. .
