策展時代 Curation Times俞真@基督教新媒體運動

A Mind-Shifting Swim⼀一次改變⼼心態的游泳

North Pole Swim vs. Everest Swim極地與⾼高峰

⼼心態 Mindset• 「⼀一些事以前運作得很好，並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前，都會問⾃自⼰己到底需要怎樣的⼼心態，才可妥善處理這件事。」

• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”

轉變 Shift• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」

• “And then the second lesson, the radical, tactical shift.”

Too much information太多資訊

Too many choices太多選擇

太多選擇 Too many choices

• 資訊超載Information overload

• 噪⾳音充斥Too much noise

• 閱讀時間相對減少 Less time for reading

• 即⻝⾷食⽂文化Bite-sized content consumption

• 期望有所轉變Changing expectation

Too many possibilities太多新可能性

太多新可能性 Too many possibilities

• 智能⼿手機、平板電腦的衝擊Strike of smartphone and tablet computer

• 潛在讀者群的擴展Expansion of potential readers

• 經驗的改變Changing experience

• 期望的改變Changing expectation

Curation策展

「為⼀一則訊息、⼀一件作品或⼀一個商品，　篩選資訊、賦予脈絡、創造情境，　並且提出看法、重組價值、分享串聯，　就是⼆二⼗十⼀一世紀的策展（curation）。」

～《策展的時代》

策展 Curation

• 篩選資訊 Filtering and Selection

• 賦予脈絡 Contextualisation

• 創造情境 Scenario Creation

• 提出看法 Views and Opinions

• 重組價值 Value Reconstruction

• 分享串聯 Share and Link

策展 Curation

• 少⼀一些選擇，多⼀一些關聯Less Choices, More Relevance

• 少⼀一些噪⾳音，多⼀一些關聯Less Noises, More Relevance

• ⽔水平更⾼高，⾨門檻更低Raise the bar with lower barriers

Simplicity is the ultimate sophistication. ~ Da Vinci簡約就是精巧的極致

簡約就是精巧的極致

If everyone is busy making everythinghow can anyone perfect anything?

we start to confuse convenience with joy, abundance with choice.

designing something requires focusthe first thing we ask is

what do we want people to feel?delight? surprise? love? connection?

then we begin to craft around our intentionit takes time.

there are thousand no’s for every yes.we simplifywe perfect

we start overuntil every thing we touch enhances each life it

touches.only then do we sign our work.

Simplicity is the ultimate sophistication. ~ Da Vinci

http://ted.comTED Talks

What do you think?你點睇？

User Expectation使⽤用者的期望

使⽤用者的期望 User Expectation

• 可使⽤用Available and Approachable

• 穩定性Stability

• 到使⽤用者那裡去Be where users are

• 親和⼒力Usability

• 兼容性Compatibility

使⽤用者的期望 User Expectation

• 可搜尋Searchable

• 搜尋引擎優化Search Engine Optimization

• 標籤Tagging

• 多向度篩選Multi-dimensional shortlisting

使⽤用者的期望 User Expectation

• 可⾃自訂Customizable

• 使⽤用者產⽣生內容User-generated content

• 使⽤用者參與User participation

• 使⽤用者設定User configuration

使⽤用者的期望 User Expectation

• 可分享Shareable

• 分享按鈕Share Button

• 版權：共享創意Copyright: Creative Commons

• 多形式分享Multi-format sharing

Organisation’s Concerns機構的考慮

機構的考慮Organisation’s Concerns

• 持續發展Sustainable

• 靈活結構配合事⼯工改變Flexible structure to cater for future changes

• 切實可⾏行Doable

• 簡便易⽤用Simple and convenient

• “Simplicity is the ultimate sophistication.” - Da Vinci

機構的考慮Organisation’s Concerns

• 可⼤大可⼩小Scaleable

• 能快速地按需要調整規模Scale can be adjusted quickly based on needs

• 可重複使⽤用Reusable

• 為將來規劃With the future in mind

機構的考慮Organisation’s Concerns

• 兼容並蓄Compatible

• 跨平台兼容Cross-platform compatibility

• 可攜性Portability

• 擁抱新媒體Embrace New Media

• 資源管理Resource management

機構的考慮Organisation’s Concerns

• 經濟實惠Economical

• 總體擁有成本Total Cost of Ownership

• 初期成本 vs. 續⽣生成本Initial vs. Recurring Cost

• 衡⼯工量值Value for investment

• 善⽤用資源Efficient and effective resource utilisation