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Online Advertising Types & Tips
Hossein Mousavi !
Manager of Customer Care Department @ Anetwork
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HeadLines !•Business Requirements •Types of Online Advertising •The Advantages of Online Advertising •Introduce Online Campaigns Metrics •Marketing Funnel And Its Relations With Campaign Analyze
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Various Businesses Have Payments For Advertising, Because: !
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This Steps include: !•Display Company’s Logo or Product Brand •Gathering Data Such As Email or Phone Number •Inform Sales Festivals & Special Offers •Add New Users
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Types of Online Advertising !•CPC or PPC: !In This Approach You Pay When A User Click On your Ad. !Ex. Google Adword - Google AdSence - Yahoo Search Marketing - Anetwork !Average of Cost Per Click in Google: 0.35$
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Types of Online Advertising !•CPM: !In This Approach You Pay When Your Ad Just Display for Audiences. !Ex. Vibrant Media - Adify - Advertising.com !Average Price: Per 1000 Impression 3.1$
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Types of Online Advertising !•CPA or CPL: !In This Approach You Pay When The User Act on Your Website, This Is Can Be Registration, Purchase or Fill The Form. !Average Price for Cost Per Lead: 5 to 8 $
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Types of Online Advertising !•Social Media •Email Marketing •Content Marketing •SEO !
This Approachs Will Explain In Next Presentations.
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VS.
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The Advantages of Online Advertising !•Cost Effective , Result Base •Targeted audience •Measurable •Actionable •Faster Than Other Ways
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The Advantages of Online Advertising !•Better ROIs •Easy to Viral Messages •Better Engagement •Optimizable •More Payment Options
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You Have to Know Your Campaign Metrics !
Digital Marketing Campaigns Gathering Data For You. !
But !
Understanding Its Data, And Change Some Things That Its Suggest to You Need Experiences And Knowledge About Metrics.
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THUS: !
You Must Have Some Metrics.
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Clicks Count !!!
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Conversion Rate
CPA
CPCImpressions
CTR
Let’s See From Another Perspective !
!You Should Know About
Marketing Funnel
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{ { {
Top-funnel
mid-funnel
bot-funnel
Display Ads Can Be Used As a Branding Vehicle. !Top-funnel Metrics: !1. Brand Recall 2. Brand Search 3. Direct Website Traffic
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Mid-funnel More Focus on User Engagement & Education !Mid-funnel Metrics: !4. Cost Per New Website Visitors 5. Page Per View (or Page Per Session) 6. Bounce Rate 7. Time on Site 8. Submit Opt-in Forms
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Until This Stage Your Brand Is Known By Some Users.. Now You Need To Generate Leads & Then Sell to Them. !Bot-funnel Metrics: !9. Total Leads Count 10. Cost Per Lead 11. Opportunity Contribution 12. Revenue Contribution
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What Do You Understand From That Image? !!
When You Focus on Only a Part of an Image, You See Nothing!
!!
You Must Go Back And See All Aspect of a Phenomenon.
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!Any Questions?
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@hosein6626
Thanks For Your Kindly Attention Guys!
blogad.ir/author/hosseinm
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