10 Ideas For Growing Your Law Practice Right Now

1. Hold a Seminar

• Interpersonal

• Conveys Expertise

• Promotion of Event Generates Awareness of Both

the Event and the Firm

• Generates Clients….Quickly

2. Run a Webinar

• Interactive

• Conveys Expertise

• Promotion of Event Generates Awareness of Both

the Webinar and the Firm

• Generates Clients….Quickly

• Can Reach Wide Audience

3. Start a Pay-Per-Click Campaign

• Sponsored Ads on On-line Directories (Google, Bing)

• You Set the Budget

• Pay for Only the Clicks You Get

• Launch/Revise Instantaneously

• Geo-optimize Target Area

4. Leverage LinkedIn

• Join Relevant, Targeted Online Groups

• Become Recognized as an Opinion Leader

• Generate “Warm” Leads

• Share Firm Information/Posts/Articles

• Grow Your Network of Connections

• Enhances Search Engine Rankings

5. Join Relevant Organizations

• Nothing Beats Face-to-Face Interaction

• Horizontal Organizations: Those Related to Your

Industry

• Vertical Organizations: Those Related to Your Target

Markets (e.g., Energies, Healthcare, Senior Citizens

within a specific target area, etc.)

• Utilize Association In-House

Marketing Tools

6. Join Online Groups

• Horizontal Groups: Those Related to Your Industry

• Vertical Groups: Those Related to Your Target

Markets (e.g., Energies, Healthcare, Senior Citizens

within a specific target area, etc.)

• Engage in online discussions

• Post Articles, Surveys

7. Publish an E-Newsletter

• Stay Top-of-Mind Amongst Clients and Prospects

• Showcase Your Expertise

• Cross-Promote Firm Services

• Educate Your Database

• Promote Specific Services/Events/Tips

8. Promote Interaction on Firm WebSite

• Offer “Tips Sheets,” “Guidebooks” as Reward for

Target Inquiries

• Promote Sign-up for Firm Newsletter

• Request Responses to Firm-Sponsored Surveys

• Promote Webinars and Seminars

9. Write an E-Book

• Collate Attorney/Firm Articles on

Relevant Topics/Issues

• Publish in Print and/or Electronically

• Promote On-line

• Distribute On-line and/or via

Face-to-Face Interaction,

Trade Shows, Seminars, etc.

10. Ask for Referrals

• Ask... from Current Clients, Friends and

Associates

• Return the Favor

• Follow Up

• Request via Face-to-Face Interaction; On-Line

(Through “Warm” Introductions) and/or via

Customer Satisfaction Surveys

10 Fast Business Generating Ideas

• No Great $ Investment

• No Large Time Commitment

• No Excuses…

LegalProfessionalsMarketing.com

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