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channable Michel Rasing Channable

4. Channable – Michel Rasing – Datafeed management - Paid Search Strategy Event

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Page 1: 4. Channable – Michel Rasing – Datafeed management - Paid Search Strategy Event

channableMichelRasing

Channable

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Inhoud

•  Datafeedmanagement

•  Trends

•  Uitdagingen

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Datafeedmanagement

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Datafeedmanagement

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Watlosthetop?

•  Automa9sering

•  Volledigeaanbod

•  Meetbaarheid

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Mogelijkheden

•  Vergelijkers

•  Affiliatenetwerken

•  Socialmedia

•  Marktplaatsen

•  Dynamicretarge9ng

•  AdWords

•  Display

•  Sitesearch

•  Nieuwsbrieven

•  Overig

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Voorwie?•  Retail

•  Travel

•  Telecom

•  Dienstverlening

•  Overig

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Trends

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Personalisering

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Tools

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Tools

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Trends-Tools

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Trends-APIs

•  PlaJorms

•  Real-9mevoorraad

•  Up-to-date

•  Winkelmandje/orders

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Uitdagingen

Uitdagingen

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Uitdagingen•  Kostendata&inkomsten

•  GoogleShopping

•  Meetbaarheid– Affiliatenetwerken– Online/offline

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Uitdagingen

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Vragen?