ベトナム独身世代の食生活について

ベトナム独身世代の食生活について

• 回答数 : 200• 独身の 18-30 代の男女• 2014 年９月９日・１０日実施

サマリー• 53% は晩ご飯を家でとり、同数が毎日家で料理• 買い物は 83% がローカルマーケットを利用と 40 ％の

スーパーマーケットを大きく上回る • 買い物の上で価格が最重要、続いて品質や他の項目• 女性の方が男性よりも外食が多い• 買い物では、女性は店舗で購入商品を決定、男性は店舗

に行く前から商品を決定• 一度の外食予算は 20,000 - 30,000 VND （ 100 円〜 200

円） . • 一度の食品購入は 500K - 1M VND （ 2500 円〜 5000

円）

住居タイプは？

Rent house - Just yourself

25.50%

Rent house (Sharing house)

27.00%

Apartment4.50%

Private house41.50%

Other1.50%

食生活について

Ev-ery-day

4-6 days a week

1-3 days a week

Less than 1 day a week

I don't cook at home

0

10

20

30

40

50

60

53

27

8.5 10

1.5

Always eat at home53%

Mostly eat at home27%

Mostly eat out

9%

Always eat out10%

I do not eat2%

What is your dinner eating behavior? How often do you cook at home?

どこで食品を購入しますか？

Local market52%

Supermarket25%

Nearby Grocery

store9%

Convenience store12%

Other2%

食品購入の時に重要な項目は？

Price

Quality

Loca

tion

Promotions

Product

varie

ty

Servi

ces

Membersh

ip card

Other

0

1

2

3

4

5

6

7

87.1 7.2

5.34.6

4.2

3.4

2.5

1.7

Base on the average score of 1-8

どのくらいの頻度で食品を購入しますか？

Once per week

2-3 times per week

4-6 times per week

Everyday Once per every two

weeks

Irregularly Other0

5

10

15

20

25

30

35

40

45

25

17.9 17.9

26.2

0.6

11.3

1.2

22.6

12.916.1

38.7

0

9.7

0

Male Female

食品に関する月の支出はどのくらいですか？

Up to 500,000 VND

500,0000 - 1,000,000 VND

1,000,000 - 2,000,000 VND

2,000,000 - 3,000,000 VND

3,000,000 - 4,000,000 VND

4,000,000 - 5,000,000 VND

5,000,000 - 6,000,000 VND

More than 6,000,000 VND

0 10 20 30 40

18

37.7

18

15

6

3.6

1.2

0.6

15.6

28.1

28.1

12.5

9.4

6.3

Female Male

月の収入は？

Up to 1,000,000 VND

1,000,000 VND - 3,000,000 VND

3,000,000 VND - 5,000,000 VND

5,000,000 VND - 7,000,000 VND

7,000,000 VND - 10,000,000 VND

10,000,000 VND - 15,000,000 VND

20,000,000 VND - 25,000,000 VND

More than 25,000,000 VND

0 10 20 30

29.5

28

23

9.5

5

3.5

1.5

0

Unit (%)

あなたの買い物の仕方に当てはまるものはどれですか？

Decide products and brands in advance

Decide products and choose brand at

stores

Decide what to buy at stores

Depends0

5

10

15

20

25

30

35

40

45

50

40.1

31.7

15.612.6

40.643.8

12.5

3.1

Male Female

Up to 10,000 VND

10,000 - 20,000 VND

20,000 - 30,000 VND

30,000 - 40,000 VND

40,000 - 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

200,000 - 250,000 VND

250,000 - 300,000 VND

From 300,000 VND

0 5 10 15 20 25 30

0

12.5

25

12.5

9.4

21.9

6.3

9.4

3.1

0

0

外食の際の支出はどのくらいですか？

Up to 10,000 VND

10,000 - 20,000 VND

20,000 - 30,000 VND

30,000 - 40,000 VND

40,000 - 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

200,000 - 250,000 VND

250,000 - 300,000 VND

From 300,000 VND

0 2 4 6 8 10 12 14 16 18 20

4.8

7.7

14.9

11.9

8.9

16.7

7.7

8.3

4.8

4.2

10.1

0

0

12.5

6.3

9.4

6.3

18.8

9.4

12.5

9.4

15.6

FemaleMale

外食の際の支出で最大払えるのはどのくらいですか？

ストリートフードをどのくらいの頻度で利用しますか？

Often48.00%

Sometimes41.50%

Only on special occasions

3.00%

Not for eat out7.50%

EOF