85 C 2015.12.29

2

4 PEST 1 2 3 4P

8 SWOT 5 6 7 IPA

129 10 11 TOWS

13 14

3

4P PEST IPA SWOT

product s-

ubsidiary product

4

85 C 2003

85 C85 C 3500

Think Globally, Act Locally

5

4P

Product Price Place Promotion

1

16

16

6

4P

Product Price Place Promotion

(NTD)

$46 $38 $40 $30

$50 $28 $42

$50 $400 $220

$65 $75

$40 $45 $80 $60

$75 $125

$350

-90 75-155 85 C

7

4P

Product Price Place Promotion

8

4P

Product Price Place Promotion

VIP

VIP

9

PEST

Political Economic Social Technology

1/2

/

10

PEST

Political Economic Social Technology

2/2

11

PEST

Political Economic Social Technology

.9%

1/4

12

PEST

Political Economic Social Technology

2/4

13

PEST

Political Economic Social Technology

(CPI)

3/4

14

PEST

Political Economic Social Technology

4/4

15

PEST

Political TechnologySocialEconomic

3000 1.5

/

16

PEST

Political TechnologySocialEconomic

2012 Big Data

( : )

17

( )

.4

1%

8%8%8%

20%55%

-2 -4 -6

45%

40%

1/2

18

( ) 2/2

19

( )

85 C

85 C 85 C

20

( )

2000

1/2

21

( )

2/2

85 C 85 C

22

( )

1/2

23

( )

85 C

85 C 60

2/2

85 C 3000 334

404

85 C

24

( )

( )

25-60 12-50

85 C

25

47% 53%

6%10%

16%

25%

43%

21-31 41-5031-40 2051-60

6%7%7%

35%

45%

300 301-600601-900 901-12001201

173 160

26

NO

1 3.30 0.99

2 4.01 0.80

3 85 C 3.05 0.98

4 4.11 0.75

5 4.05 0.73

6 3.96 0.86

7 3.59 0.94

8 3.78 0.89

9 3.89 0.89

10 3.55 0.86

3.73 0.87

27

NO

1 85C 3.03 0.86

2 85 C 3.33 0.83

3 85 C 3.08 0.81

4 C 2.73 0.88

5 85 C 3.46 0.86

6 85 C 3.45 0.84

7 85 C 2.98 0.93

8 85 C 3.34 0.86

3.18 0.86

28

NO

1 3.38 0.82

2 3.25 0.92

3 3.82 0.63

4 3.05 1.02

5 3.31 0.84

6 3.20 0.84

7 3.33 0.77

8 3.05 0.96

9 3.05 0.81

3.36 0.84

29

IPA

3.56

3.446 Performance

Impact

30

SWOT

SStrength

85

30

31

SWOT

WeaknessW

85 C

85 C

85 C 85 C

32

SWOT

OOpportunity

T33

SWOT

Threat

: )

: )

34

35

36

TOWS

SStrength

OOpportunity

85 C

85 C 85 C

85 C 85 C 85 C

85 C 85 C 30

37

TOWS

OOpportunity

85 C

WWeakness

38

TOWS

85 C

85 C 85 C

SStrength

TThreat

85 C

85 C

39

TOWS

85 C 85 C

TThreat

WWeakness

40

85 C

85 C 1.5

41

1

2

3

85 C

-11 85 C 85 C

42

43

( )

logo

85 C 85 C

( ://goo.gl/vyuACi) ( https://goo.gl/qvUkh7)

( https://goo.gl/AopEJF)

1/2

44

2/2

45

Flower of Service-85C

46

1

:

1. ( )

85 C CAMA coffee ______

2. ( )

______

3. ( )

47

85 C

C

1

48

85C

85 C

85 C

C

85 C

85 C

85 C

85 C

1

49

1

50

1.

2. 20 ( ) 21-30 31-40 41-50 51-60

60

3. /

4.

5. ( ) ( )

( ) ( )

6. 5,000 ( ) 5,001 -10,000 10,001 -15,000 15,001-20,000

20,001

7. 3,000 ( ) 3,001 -6,000

6,001 -9,000

9,001 -12,000

12,000 ( )

8. 300 ( ) 301-600 601-900 901-1200 1200 ( )

1

51

2

( ) ( )

1 90 65 3513 763 491 31 91 719 562 242 101 60 40 97 240 121 80 10 30 2

52

/

4P SWOT TWOS

4P SWOT TWOS

PEST

IPA