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Analyticsauxiliando em umamelhor experiência digital
FernandoBarraAnalytics Solutions
Shifthappens
Inevitabledisruption
Newexperience
FRAGEMENTATION
Start Your Free Month
CONVERGENCE
Cloud Analytics Social
© 2013 IBM Corporation
Attract
Retain
Grow
Behavioral data•Orders•Transactions•Payment history•Usage history
Descriptive data•Attributes•Characteristics•Self-declared info•(Geo)demographics
Attitudinal data•Opinions•Preferences•Needs & Desires
Interaction data•E-Mail / chat transcripts•Call center notes •Web Click-streams•In person dialogues
WHY?
WHAT?
HOW?
WHO?
Customer Data Experience
§ Advanced customer segmentation§Churn§ Product affinity§ Propensity to purchase§ Market basket analysis § Social media sentiment§ Targeted promotions§ Next best action / offering§ Deeper customer engagement§ Campaign insight & optimization § Life time profitability analytics§ Price management
Customer Algoritimics
Whatishappening?
Descriptive
TheCognitiveEra
Whatcouldhappen?
Predictive Prescriptive Cognitive
WhatactionshouldItake?
WhatdidIlearn,whatisbest?
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Como a IBM pode me ajudarnesta transformação?
Transformmarketwithdata
1
Rebuilding corporate IT to the cloud computing era2
Reinventing the work3
watsonanalytics.com
