Embed Size (px)
DESCRIPTION
ISO COPLOCO workshop held in Milano 14th May 2014 dealt with building confidence in a Business–to–Consumer relationship, roles and expectations.This is the presentation delivered by Aurelien Dubot, Product Strategist for EMEA, Bazaarvoice
Citation preview
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
Authenticity in Reviews Aurelien Dubot
Product Strategist EMEA @ Bazaarvoice
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
Bazaarvoice powers a network that connects brands and retailers to the authentic voices of people where they shop.
• Nearly 800 employees • More than 3,200 clients
• Nearly 50% of the Fortune 500 • More than 50% of the Internet Retailer NA Top 500 • More than 25% of the Internet Retailer Europe 500
• Deployed in 37 languages / 80+ countries • 445 million average unique users • Nearly 16 billion average monthly impressions
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
What happens When clients allow authentic conversations?
Better Visibility Products Service Stores Messaging Organisation Engagement Relationships
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
What happens when you are not authentic
Little story Client X Average rating = 4.6 Real rating = 3.3 Top contributor = themselves Organisation = In denial We’re great! vs You’re Thieves!
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
We all need to be open and transparent
Opportunities • More open and richer
relationships • Happier and more informed
consumers
Threats • More opportunities for
deception • Organizations failing to
adapt to the new consumer
Ask for the industry • Adopt best practices to
preserve trust • Proactively collaborate to
create standards to protect the consumer
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
#EndFakeReviews
One authentic conversation at a time
