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The Brand Opportunity
• Leveraging modern pla/orms to create new revenue streams for EWF through e-‐commerce channel strategies
• Create a streamlined fulfillment process to make EWF more efficient on and off tour with merchandise
• Crea@on of a strategy that grows the EWF brand awareness, sen@ment, and influence in to a long-‐living legacy brand (i.e. Rolling Stone, KISS, The Beatles, etc)
• Growth of rich content, social media, and mobile pla/orms in which EWF has access to their fans
• Developing a “premier” lifestyle brand strategy through licensing opportuni@es that extends beyond the current EWF structure
The EWF Brand Ecosystem
EWF Brand
Concerts/Tour
e-‐commerce
EWF Connect mobile App
Facebook TwiUer YouTube Fan
Club/Blog
Retail Channel Events
Promoter Networks
Lifestyle Licensing
EWF Platform Launch Phases
• Phase I: Enable Commerce on the current website • Add E-‐Commerce capability for physical and digital goods (downloads) • Customer registra@on and authen@ca@on through popular social networks • Integrate with 3rd party fulfillment centers for automated online order fulfillment
• Phase II: Subscrip8ons and Content Management • Rich content management system (Blogs, Rich Media) • Fan generated content (Comments, Pictures, Videos) • Subscrip@on support for premium content
• Phase III: Mobile & Social commerce
• Commerce ready mobile app for concerts • Integrated Commerce across Mobile, Social and Web Es8mated Timeline for comple8on: 6-‐9 months
EWF Merchandising
Clothing Merchandise • T-‐Shirts / Sweatshirts • “Costumes” or “Stage Fashions”
Music Merchandise/ Audio • Headphones (Gra@tude & Eternity)
• EWF Custom Headbands for Eternity • Sony Music Collec@on • Music Legacy Sets (Limited Edi@on) • Drum Accessories • Guitar Accessories
• EWF Picks • EWF Guitar Straps
Brand Extension -‐ Lifestyle Products
Turnkey Merchandise Fulfillment Process
Send Products to Fulfillment Center
Fulfillment Center receives and stores products
Customers purchase products from website
Fulfillment Center picks and packs products
Fulfillment center ships products
EWF Research Foundation
Percentage of sales of EWF “Lifestyle” products to be given back to the Earth, Wind & Fire / Maurice
White foundation dedicated to the research, treatment,
and support of those diagnosed with the Parkinson’s Disease
The Opportunity Summary
• Leveraging modern pla/orms to create new revenue streams for EWF through e-‐commerce channel strategies
• Create a streamlined fulfillment process to make EWF more efficient on and off tour with merchandise
• Crea@on of a strategy that grows the EWF brand awareness, sen@ment, and influence in to a long-‐living legacy brand (i.e. Rolling Stone, KISS, The Beatles, etc)
• Growth of rich content, social media, and mobile pla/orms in which EWF has access to their fans
• Developing a “premier” lifestyle brand strategy through licensing opportuni@es that extends beyond the current EWF structure
• Por@on of merchandise proceeds donated to Maurice White Founda@on