Faten presentation- Duct Tape Marketing Session 6

Slide 1

Duct Tape Marke-ng Group Catalyst Program

Presented by:

Eman Bu-‐Rashid

Cer*fied Duct Tape Marke*ng Consultant

Session 6 Total Online Presence

Slide 2 www.keynotesbh.com Keynotes Consultants

Session 1

Crea-ng a Total Web Presence


Session 1 Ac-on Steps •  Add mul-ple forms of content: video, audio, slides

•  Integrate your social profiles into your website •  Create a social media listening sta-on •  Create social media strategies

– Facebook – LinkedIn – TwiKer


Crea-ng a Total Web Presence

•  The evolu-on of technology • Importance of having a • website


Using Blog SoNware as the Engine

•  Genera-on of WordPress


Beef Up the Forms of Content

•  Adding Interac-ve content to websites: •  Audio •  Video


Integrate Social


Amplify for Awareness


The Listening Sta-on


Pushing Out Assets

•  Create social media accounts •  Build profile pages and fan pages


Par-cipa-ng Socially

•  Facebook •  TwiKer •  LinkedIn •  Instagram


Session 2

Search Engine Op-miza-on

for Small Business


Session 2 Ac-on Steps •  Create your content strategy •  Do keyword research for important phrases •  Check the HTML structure of your site •  Create strategy to acquire links to your site


SEO for Small Business

•  Importance of your websites to be found online •  What is Search Engine Op-miza-on


SEO is Not That Complicated

•  Using Important keywords in the blogs •  Prac-ce HTML <tags> •  Let Other Sites link your website


Speak the Language of your Customer

•  Create keywords that would be easy for and outsider to search for your website/blog.


Start Simple and Expand

•  List down possible keywords and phrases that are relevant to your blog or website


Put your HTML to Work

•  The website’s -tle •  Headlines <h1><h2>… •  Anchor Text •  Body Text •  Structure of the text


Anchor Text Hyperlinks

•  Linking words in your blog to sites, images, pages, etc.


Acquire the Right Kind of Links

•  Write a Blog •  Guest Post on Blogs •  Use Social Bookmarking


Session 3

How to Win in Local Search


Session 3 Ac-on Steps •  Add your physical address to web pages •  Find local businesses and bloggers to network with •  Claim and enhance your Google Place page •  Get local directory lis-ngs •  Add local content to your social media ac-vi-es


How to Win in Local Search •  make your web pages local friendly by adding local content •  Build out your local search profile •  Get listed, cited, men-oned •  Spread the local social love

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