Game of Beers Report Client: Craft Beer Zone Campaign Dates: May. 1 2015 – Sep. 30, 2015 Date Prepared: October 6, 2015 Prepared By: A. Page

Creative

Campaign ReportCampaign Statistics

TOTAL OPT-INS: 73,024 (29.85%)

•  244,649 visitors (total response)

•  14,636 PURL visitors

•  191,039 share (social response)

•  38,974 other (email/direct response)

•  73,024 total opt-ins

•  8,343 unique opt-ins

•  3,944 shares 47.27%

•  RAVEN5 uses cookie tracking that expires when a user closes their browser; and as such defines a response as a unique user session. That is, if a user visits the website and views several pages, this is just a single(1) response. If that same user closes their browser, and then returns to the website later that day, this is a second response.

Results Notes

Brewery Channel Statistics

Standings: 1. Steam Whistle 2. Moosehead 3. Mill Street 4. Central City 5. Brick Brewing

Email  1  

Google Audience (gameofbeers.net)

Email  2    

Email  3  

Last  Call  Email  

Last  chance  Em

ail  

*

* Google uses cookies to track sessions and uses different rules (repeat logins in the same day don't count). Why number is much lower than campaign statistics on previous page.

•  Google indicates 63,865 visits

•  23,256 unique visitors

•  36.4% new visitors

•  548,621 page views

•  8.59 pages / visit

Google Results

Email Creative

Email Statistics (May - Sep)

* Highly engaged following with click-through-rate of 45.47%

*

Traffic Results

Sharing Vehicles

Survey

Survey cont.

Google Funnel

Google Funnel Contd.

Social Creative

Social Traffic

Social Statistics (May – Sep)

Craft Beer Zone:

Potential Reach: Combined number of potential users that saw any content associated with the Twitter & Facebook profiles connected to this Group.

*

Observations

•  Highly engaged brewery followings with share rates between 40.70% and 51.18% •  3,893 weekly beer purchasers

•  2,036 monthly beer purchasers

•  4,391 consumers with older BBQs (3 to 10 years old)

•  2,673 don’t have a BBQ currently

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 548,621 - $16,458.63 Website visit – 63,865 - $63,865.00 Time on site – n/a – n/a Email opens – 16,988 - $1,698.80 Email clicks – 7,957 - $7,957.00 New email opt ins – 5,718 - $34,308.00 Social impression – 13,526,237 - $13,526.23 Social Facebook – 1,143 - $5,715.00 Social Twitter – 895 – $2,685.00 Total Value $146,213.66

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -

impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

Congratulations!Yah You!

We’re experts in Contests, Sweepstakes & Promotions. Incentive styled marketing solutions using email, social media and

advertising techniques that build digital communities, engage

consumers and deliver a targeted response.

Features Build awareness

Grow your followers

Generate leads

Gather user data

Distribute coupons

We are Contest Marketing

Benefits Develop brand loyalty

Build your brand

Find new customers

Learn about consumers

Increase sales