Gatorade Digital Marketing Strategy

By: Nick Karski

History Of G● Created in the summer of 1965 for the University of Florida football team● University of Florida assistant coach wanted to know why his players were

being affected by the heat.● Gatorade helped the team win games and outlast their opponents● Gatorade is now used by many major sports and by all ages

Big Idea● Website Overhaul

○ Current Website is boring○ Increase the level of engagement

■ Show that Gatorade is a fun and innovative brand

○ Promote more products

Our Audience● Well defined Target audience

○ Athletes everywhere● Strong brand loyalty● Large consumer base

Show The World What You’re Made Of● Gatorade is more than a sports drink

○ Update products feature on the website● Allow consumers to purchase from site

○ Teams buy product in bulk○ Gain more revenue

Show The World What You’re Made Of (Cont.)● Gatorade is a powerful brand● Gatorade is a fun and interactive brand● Gatorade is an innovative sports drink

○ Bottle shape○ It’s a science

Stop and Stay Awhile● Make the user want to explore

○ “Science of G”○ “The League Of Captains”○ Gatorade Mobile App

Stop and Stay A While (Cont.)● “Science of G”

○ Shows how Gatorade helps the body during athletic activities.● “The League Of Captains”

○ Comic series for younger audience● Gatorade Mobile App

○ Turn water into “the enemy of performance

Path To Success ● Metrics

○ Online sales○ Number of clicks on/in website

● Budget○ $50,000

Making The Strong Even Stronger● Enhance the brand through digital marketing● Increase Gatorade product sales

○ Generate more revenue● Increase online traffic

○ Get consumers to look at Gatorade on the go