Salu P Kumar

1163

THE FMCG INDUSTRY• Fast moving consumer goods (FMCG) industry alternatively called consumer packaged goods (CPG) industry.• Primarily deals with the production , distribution and manufacturing.•Products have a quick turnover and relatively low cost.

HINDUSTAN UNILEVER LTD

India’s largest FMCG company A subsidiary of Unilever which holds 52% of

the equity 2 out of 3 Indian use its products Over 42 factories across India Around 45%of HUL’s sales turnover comes

from rural markets India’s largest exporter More than 16500 employees

HISTORY OF HUL

In 1931, Unilever set up its first subsidiary, Hindustan Vanaspati manufacturing company followed by Lever brothers India Ltd (1933) and united traders Ltd (1935). These three companies merged to form HUL in November 1956.

Earlier it was known as HLL. Company was renamed in June 2007.

KEY PEOPLE Harish Manwani , chairman

KEY PEOPLE

Nitin Paranjpe , CEO & MD

PERSONAL CARE BRANDS

SOAPS

HUL brand Competitors brand Lux Santoor

Rexona Cinthol Breeze Godrej No:1

Lifebuoy Dettol

Pears fiama Di Wills Dove Camay Hamam Margo Liril Cinthol

HAIR CARE

HUL holds 48% market share in the shampoo industry.

MAJOR BRANDS COMPETITORS BRAND Sunsilk Pantene Clinic plus Head & shoulders Dove L’oreal ,Garnier

ORAL CARE

HUL BRANDS Pepsodent Close-up

MAJOR COMPETITORS Colgate Dabur Anchor Meswak

HUL COSMETICS

HUL BRANDS Lakme Ponds Fair & lovely

MAJOR COMPETITORS Revlon Maybelline Fiama di wills , Fairglow, Garnier

CURRENT STATUS

Total RevenueYear ended 31 mar 2012 : INR 22394.68

croreYear ended 31 mar 2011 : INR 20008.39

crore Total expensesYear ended 31 mar 2012 : INR 19044.52

croreYear ended 31 mar 2011 : INR 17278.19

crore

Gross sales 2009-10 : INR 18220.27 crore 2010-11 : INR 20285.44 crore 2011-12 : INR 22800.32 crore

Net profit 2009-10 : INR 2102.68 crore 2010-11 : INR 2153.25 crore 2011-12 : INR 2599.23 crore

;

MERGERS & ACQUISITIONS

Mergers Tata oil mill company -1993 Kwality ice-cream group -1995 Brooke-Bond Lipton India Ltd -1996

Acquisitions

Lipton -1972 Brooke bond -1984 Ponds USA -1986 Dollops Ice-cream- 1993 Kissan- 1993 Lakme- 1996 Modern foods -2002

STRENGTHS AND WEAKNESS STRENGTHS More than 50 years of operation Soap and detergents segment contribute 47%

revenue. Sales are 5 to 6 times that of Dabur, P&G and

Godrej Extensive product innovation through R&D

WEAKNESSES Profitability margin parameters are low

compared to it’s competitors Expenditure is 85% of sales Strong competitors

FUTURE PLANS

Bigger better and faster innovation Economic development Focus on service Creating alliance Cost and wastage reduction Widen rural market-project shakthi Reduce green house gases 100% raw material sustainability by 2020

THANK YOU…