How to Complete a Google Local Business Listing for Campgrounds

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How to Add/Claim Your Google Business Listing

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADA

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3 BenefitsIncrease your VisibilityGet On the MapConnect with your Customers

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADA

Here are your main benefits of claiming and verifying your Google+ Listing

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Visibility

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIncrease VisibilityBy having a FREE Google Listing it improves your ability to show up in the upper part of the search on page 1 for search results.As of April 22nd, Google now appears to only provide placement for 3 campgrounds in their Map Pack. This is a change from what was originally presented in Sudbury, Barrie, Kingston and Stratford.When a person clicks more campgrounds in the lower section of the search, additional information is provided.NOTE: Different Devices Produce Different Search Results

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Google Map

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAGoogle MapAgain, as of April 22nd, the listing of Campgrounds is displayed differently from what was originally presented.You will see that the map on the right provides some great detailed information as to the vicinity of a given campground to my search for campgrounds near Pittsburgh, PA4

Respond to Reviews

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADARespond to ReviewsYou may only respond to Google Reviews if you have claimed and verified your Google Business Listing5

An Effective ListingVerifiedAccurateVisual

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAWhat makes an effective listing? Here are 3 pieces of information that you want to ensure are complete

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Ineffective/Incomplete

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIneffectiveIncomplete Contact InformationNo Cover PhotoNo Avatar helps distinguish quickly the ResortNo uploaded their own photos7

Effective/Complete

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAEffectiveComplete Contact InformationGreat Cover PhotoAvatar helps distinguish quickly the ResortTheyve uploaded their own photosThey are not using Google+ as a Social Network yet they have almost 375K Views8

Vs.

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAWhat would you choose? Rhetorical Question obviously9

How to Createa Google Business Listing(includes Google Account)

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAWere building the Google Page from scratch. If you have a Google account or a Gmail account simply login and visit www.google.com/business and follow the steps later in this tutorial.10

Google.com/Business

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAThis is the key starting area: www.google.com/business11

Sign-Up

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIf you need a Google Account, look for the Create an Account at the bottom of the page12

Create an Account

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIf you create a Gmail account, remember that Google will scrape your email and then serve you ads based on what your emails are about. For example, if I received emails regarding RV Tips, my ads will reflect that.13

Welcome Message

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAThe typical welcome screen.

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Find your Campground

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADASearch for your Campground and see what comes up. Ive created a test account in this set-up.15

Add Your Business

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADABecause my campground does not exist, I will be asked to enter the Campground Information.16

Add Business Info

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAComplete the information as required.Make sure your campground name is the same everywhere you find it on the web. For instance, if some references to your campground have Marina in the title and some do not, correct that information or you are going to confuse Google.NOTE: For Category, make sure you select Camping Ground. Let Google be the lead here. You will want to put in Campground but its not available. Additionally, do not add more than one category or youll hurt your ability to be found. I know from experience.17

Create Google+ Page

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAGoogle will create a Google+ page for the business.Confirm that you are authorized to manage the business and click CONTINUE.18

Create Google+ Page

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAClaiming your listingMail You will provided with a 5 digit number that will be sent through mail and will arrive in 1-2 weeks ***Phone (Preferred OPTION if available) This option will be available to some campgrounds. When you click on it, you will immediately be phoned and provided a 5 digit number to finish your verification.If your listing is verified by someone else, follow the steps to claim that listing. Google will assist you in gaining ownership of the listing.19

Welcome Message

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADATake the quick 4 Step tour and familiarize yourself with the info.20

Adding Info

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIts time to begin editing/adding information.In this example, the red bar at the top indicates my listing has not yet been verified.CLICK on the red EDIT button to begin editing/adding the info.21

Business Info

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAKey InformationJust below the red bar you are told how complete your listing is.If you get lost, you can always click the gear box in the top right had corner and go to your settings etc.The little pencil on the right allows you to edit each of the information listed (i.e. Business, Address, Contact Info, Category, Hours, Introduction)TIP: Under Introduction make sure you provide links back to your website. You may want to take the information you have provided to Camping in Ontario and place it here. This is typically the most under utilized area in a typical listing including mine its on my To-Do List.22

Adding Photos

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAClick the Manage Photos button (just above the star).23

Adding Photos

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAYou will be given some instructions initially on adding photos. It is pretty straight forward. I would encourage you to upload your best photos and complete as many categories as apply.

NOTE: You can always go back in and edit this information if needed.24

How to Createa Google Business Listingif you have a Google Account

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIf you already have a Google account or Gmail account, Ive made some additional notes for you.25

Google.com/Business

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAVisit www.google.com/business once logged into your Google account.26

Get Your Page

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAClick on Manage this Page to edit an existing page or Get Your Page in the top right corner to begin the process of claiming and verifying your listing.27

Choose Storefront

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIf you see this screen, choose STOREFRONT.As you continue through the process, the steps on page 15-24 still apply.28

As you continue through the process, the steps on page 15-24 still apply.

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAIf you see this screen, choose STOREFRONT.As you continue through the process, the steps on page 15-24 still apply.29

QUESTIONSStephen CrewsonCall: 905-690-7627Email: steve@ftwebsolutions.caGoogle+: www.google.com/+stephencrewsonTwitter: stephencrewsonWebsite: www.forwardthinkingwebsolutions.com

2015 Forward Thinking Web Solutions Waterdown, Ontario CANADAI would be more than happy to answer any of your questions if you run into any roadblocks along the way.30