“How To Write Killer Subject Lines & Get Results!”

©ConstantContact2016

HowtoWriteKillerSubjectLinesGetOpened,GetRead,GetResults


BryanJCaplanChiefExecutiveOfficer,BJCBrandingConstantContactMasterCertifiedLocalExpert@bryancaplan

Welcome!

BJCBrandingProvides:

R.com/bjcbranding

EmailMarketing

LandingPages

WordPressWebsites

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Emailishardtobeat.It’swherepeopleare...

91%ofUSadultsliketoreceivepromotional

emailsfromcompaniestheydobusinesswith

Peoplespend138%morewithemailoffersthanthosewhodon’treceiveany

emailoffersSource:PewInternet.org

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Subjectlinescan...• Getyouremailread• Bringyoumorebusinessmorerevenue• Buildawarenessaroundyourbusinessororganization

Source:Inwise 5

openanemailbasedonthesubjectline.Morethan1/3ofpeople

53%ofemailsareopenedonmobile

Asmartphoneisreallyamobileinbox

Source:LitmusSource:PhoneArena.com 6

150times/day

Peoplechecktheirphones

Agenda

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1. WhyareSubjectLinessoimportant?2. Howtowritegoodones3. Nextsteps

Agenda

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Anemailthatisn’topened...isn’teffective.

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Now,laterorneverThreelittlewordsthatruleyourworld...

1.Recognizedsender Whosentit?

3reasonsthey’llopenyouremail

Whenwasitreceived?

Worthreading?

2.Convenienttiming

3.Compellingsubject

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What’sthesubject?

2 SECONDS2 WORDS2 TODAY

Winningthebattleofpriorities

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Whyshouldtheyopenyouremail?Identifyyourpurpose.Beclear,becleverand...

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Enticethem.• Use“teaser”text• Customizethemessage

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• Avoidspam-liketerms• Checkyourspamfolder• Usespam-checkbutton

Chooseyourwordscarefully.

Freecredit

Save

offers

Click

income

traffic

nowcash

orderrates

Urgent

ActNow!

ActNow!

Get

home

dollarsFast!

guaranteed

FeesPurchasemoney

Refund

Win

remove

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Agenda

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Agoodsubjectlinecanmakeorbreakanemail.

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• Sales• Eventattendees• Fundraisingsuccess• Subscriberparticipation

• It’sadriverof...

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Standoutsubjectlines=emailopened

Short&sweet:4-7wordsideal

Attractiveoffers:Discounts&gifts

Keepitclean:Easyformobile

Brandidentity:Incorporateyours

Airofmystery:Raiseinterest

AskQuestions:Makethemthink

Createurgency:Don’tmissout!

Entertain,warn,inform:Shareknowledge

Literarytechniques:Writelikeapro

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Top3reasons Top5priorities Top7concerns

Top11issues 9besttips&tricks 7need-to-knowstrategies

Improveanysubjectlineusing“thetopappeal”

Greatsubjectlines=emailopened

TopAppeal

7musthavesforFall

SenseofUrgency

Only12seatsleft–getyoursbeforemidnight

Personalize

Whatyouneedtoknowaboutyourpersonalfinances

AskaQuestion

Howcanwehelpyourbusinessgrow?

ExclusiveAppeal

Anexclusiveofferjustforyou!

Stay“IntheKnow”

13signsyou’rebudgetingwrong

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Literarytechniques

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Onomatopoeia

Boom!Crackle!Pop!

Allusions

We’rebringingcraftyback

Alliteration

SevenSimpleSolutionstoSaving

Chunking

Lions,Tigers&theSpringfieldBears,ohmy!

Numbers

13WaysYou’reKillingYourCreditScore

Adaptyoursubjectlineusing“literarytechniques”

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BasicSubjectLineLiterary

Technique ImprovedSubjectLines

JunePromotion Onomatopoeia

Joe’sPetStoreNewsletter Allusions

Mother’sDaySpecials Alliteration

SignupforSummerCamp Chunking

NewEnglandConcertUpdate: Numbers

Splish!Splash!Oh,thepriceswe’veslashed!

Cha-Ching!

Wholetthedogsout?!PetShotsThisSaturday

Fido’sGot99Problems…ButFleasAin’tOne

MakeMom’sMorningMemorable

Cards,CandyandaConsiderablyCozyCouch

SummerCamp2016:NEW!Archery,fencing&sailing.

Kidsloveit.Parentsdreamaboutit.Registrationisopen.

3Can’tMissSummerFestivals

16Bandsbutonly1MirandaLambert

Whatwouldyouchange?

Ourmonthlytaxnewsletter3overlookedtaxdeductionsyoumayqualifyfor

Newproductarrival

Sweetdreamsaremadeofcheese

GetaFREEAppleWatch!!!

AppleWatch.Wantone?

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Findinginspiration

• Checkthenews!• Magazineheadlines/covers• Lookatwhatothersaredoing• Searchresultsheadlines• Blogtitles• TweetsonTwitterwithlotsofengagement•  ‘Listicles’thatmakeyoucuriouslyclicktheirheadlineslike:

•  Buzzfeed•  Upworthy•  Mashable

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Agenda

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BryanJCaplanChiefExecutiveOfficer,BJCBrandingConstantContactMasterCertifiedLocalExpert@bryancaplan

Welcome!

BJCBrandingProvides:

R.com/bjcbranding