PowerPoint Presentation
FURNISH YOUR FUTURE !!!!
MISSIONTo offer a wide range of home furnishing items of good
design and function, excellent quality and durability at low
prices.
HISTORYI(Ingvar)-founders first nameK(Kampard)-founders last
nameE(Elamtaryd)-farm where he grew upA(Agunnaryd)-Home village
Thats me !
THE GROWTH
PRESENT STAGE
PRODUCTSUpholstered furnitureBeds,
wardrobesLightingKitchensBathroom articlesChildren's items
The consumer buying process
IKEA vs COMPETITORS
PRICING
PICK N MOVE
Consumers can now grab a shopping cart, pay for the items and
pick up their purchases in flat boxes.
DO IT YOURSELF(DIY)
After consumers take home items, they can completely assemble
the products themselves.
Yes, its that easy!!:P
AND WE GO PLACES !!
IKEA INDIA
Innovative ads
CATALOGUES
THE IKEA EMPLOYEE
Knowledgeable and friendly staff
Technical support from experts
Design advice department
Personal selling team
CSR(CORPORATE SOCIAL RESPONSIBILITY)
SUMMARYIkea has gown into a retail titan in home furnishings and
a global culturalphenomenon.Strong core band valuesWith its quirky
marketing campaigns , it has helped generate awareness about the
brand.Has also contributed to the society(CSR)
DISCLAIMERCreated by T PRANIL CHANDRA, VNIT NAGPUR during a
marketing internship under prof. Sameer Barua.
