Inbound Marketing

Lead Generation for Learners, Storytellers and People-Helpers

by Matthew Smith

Before we get started1 – What is inbound2 – What is the process3 – Side projects

Before we get started1 – What is inbound2 – What is the process3 – Side projects

Lead generation

Outbound marketing

Before we get started1 – What is inbound2 – What is the process3 – Side projects

Search engines

Social media

The Inbound methodology

Word of mouth

Before we get started1 – What is inbound2 – What is the process3 – Side projects

Think - Write - Share

Movoto

Content is king

The ceramics professor

Marketing eBooks

Before we get started1 – What is inbound2 – What is the process3 – Side projects

Mikael Cho

Venn Diagram of side projects

Gartner Hype Cycle

Inbound Marketing

Lead Generation for Learners, Storytellers and People-Helpers

by Matthew Smith