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INNOVATE FOR CHINA, INSPIRE THE WORLD!
中国创新,全球灵感!
SANFORD BROWNE 博思赋
Vice-President of Research & Innovation, L’Oreal China 欧莱雅中国,研发和创新副总裁
美的普及化
NEW
BILLION
consumers
全球范围内赢得10亿新消费者
COMMITMENT TO
RESEARCH & INNOVATION
致力于研发与创新
L’OREAL CHINA
R&I CENTER 研发与创新中心
成立于2005年
ESTABLISHED IN 2005 占地超过20,000平方米
A TOTAL AREA OF
MORE THAN 20,000 SQ. METERS 超过300位研发人员
MORE THAN 300 EMPLOYEES
深入了解中国消费者
CONSUMER
UNDERSTANDING
科技研发
SCIENCE
& TECHNOLOGY
案例分享:BB霜
Case Sharing – BB CREAM
Background背景
Barrier for Facial Color 粉底低使用率
Trend spotted in
South-Korea in 2007.
韩国潮流
Not Right Color 色彩不合适
Too white & Too fake
Not Enough Caring 护理不够
Greasy / Not easy to apply
Chinese Natural Skin Color 自然肤色
Consumer Desire 消费者需求
Natural Fair / Less Yellowish & Dull
Desaturation 降低肤色饱和度
Color Innovation 色彩创新
Typology Study
Sample size: >2000 women
Ch
rom
a
Hue Red Yellow Saturated
De-saturated
BB
Traditional Foundation 传统厚质地
Consumer Desire 消费者需求
Fresh / Caring / Easy-to-Apply
BB Skincare Performance 卓越护肤效果
Light Texture / Hydration / UV-Protection
Caring Benefits Innovation 呵护创新
98%* Consumers Satisfaction 98%消费者满意度 * After launch Call back Survey.
SPF25, PA+++
Hydration for 24hrs,
Clinical approved
WORLDWIDE #1 BB LEADING COMPANY
全球领先BB霜的集团
Next Generation Color in China – Patented Magic Beads
专利幻色粒子 - 中国再创新
Proven Performance 验证效果 CLINICAL TEST (8WKS)
Consumer Desire Involving
需求升级
Encapsulated Beads
专利包裹技术
Fairness
+30.6%
Radiance
+35.5% Smooth
+32.6% Wrinkle
-28.1%
Pigments Caring Ingredients
Skincare Benefits
Color Release Caring
案例分享:全效修护香波
Case-Sharing: Repairing shampoo for paradox
Chinese hair is strong but much more prone to be damaged. 中国人头发强壮,但却更易受损
Prone to be damaged
chemically & physically. 更易受损
Bigger Cuticle Angle 毛鳞片张角更大
3
Coloring
1
Bleaching
1
Straightening
Chinese hair Caucasian hair
Chinese Caucasian
Chemical Physical
CA
UC
AS
IA
N
CH
IN
ES
E
Cuticle Fragility
What’s the uniqueness for Chinese hair and challenge for repairing shampoo?
中国人的特点,对于修护香波的挑战
Chinese Hair & Needs
Clean 清爽
Caring 护理
Healthy
Long Root
健康长发根
Damaged
Length &Tip
受损长发尾
Challenges for Shampoo
Clean
Not Caring Enough
Caring
Easy to regrease
L’Oreal Breakthrough Patented Technology
欧莱雅突破专利配方
Long-term
Cleanness
长效清爽
+
Superior
Caring
卓越护理
Instant
Cleanness
48hrs
L’Oreal
Traditional
Universal paradox and needs with different local specificities
同样挑战满足世界不同需求
Local Relevance
=
Global Success
Repairing
Nourishing Chemical
Treatment
For
Colored
Hair Weak &
Lifeless
深入了解中国消费者
CONSUMER
UNDERSTANDING
科技研发
SCIENCE
& TECHNOLOGY
创 新 INNOVATION
INNOVATE FOR CHINA, INSPIRE THE WORLD!
中国创新,全球灵感!