THE NEXT MARKETING EDGE: VIRTUAL REALITY presented  by  KRISTI  HANSEN  |  06.04.16  

   

@kayzoogy #integrate16

 

2007  Smartphone  

mobile  

share  

SomeBmes  a  liCle  too  much  

MOBILE IS MAINSTREAM

THE NEXT EDGE

VIRTUAL REALITY (VR)

MOBILE VR

360° VIDEO

Facebook  Ads  

https://www.facebook.com/Nescafe/videos/10156233581755472/

https://www.youtube.com/watch?v=JquDhL6RYDY&index=13&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

3D 360° VIDEO

~$25

NEWS  

NEWS  

https://www.youtube.com/watch?v=eamKy74n-vM&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ&index=16

Mc  donalds  

$99

FALL 2016

HIGH-END VR

$599

https://www.youtube.com/watch?v=gQt6Vw8nCjY&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ&index=15&spfreload=5

https://www.youtube.com/watch?v=DVsEb9vla-I&index=9&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

MarrioC  

https://www.youtube.com/watch?v=efd6WhPmTyU&index=11&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

$799

https://www.youtube.com/watch?v=k-hWACo00wM&index=17&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

THE NEXT NEXT EDGE AUGMENTED REALITY [AR]

MIXED REALITY [MR]

Something, somewhere went terribly wrong. But we fixed it.

https://www.youtube.com/watch?v=vDNzTasuYEw&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ&index=18

https://www.youtube.com/watch?v=SmJW8gYIN4E&index=2&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

Oculus  Plus  Magic  Leap  

$3000 developer kit

https://www.youtube.com/watch?v=aThCr0PsyuA&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ&index=19

https://www.youtube.com/watch?v=DilzwF90vec&index=10&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

$949 developer kit

https://www.youtube.com/watch?v=_x9462x6A0k&index=1&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

1998  GOOGLE  

2007  iPHONE  

2013  GOOGLE  GLASS  1  AR  

OCULUS  DK1  VR  

2014  GOOGLE  CARDBOARD  VR  

OCULUS  DK2  VR  

2016  OCULUS  RIFT  VR  

HTC  VIVE  VR  META  2  DK  AR  

HOLOLENS  DK  AR  

2015  FACEBOOK  360°    YOUTUBE  360°  

20YEARS

TODAY 2YEARS 5YEARS

MOBILE    Virtual  Reality  3D  360°  Video  

Passive  Experiences    

HIGH-­‐END    Virtual  Reality  

Sensors  PosiBonal  Tracking  AcBve  SimulaBons  

HIGH-­‐END    Augmented  Reality  

Mixed  Reality  SpaBal  Mapping  

Holograms  UBlity  

MARKETING QUESTIONS §  What is the brand story we want our audience to experience?

§  How does it integrate with our strategy and other tactics?

§  How can we make the technology easy for consumption?

§  How do we showcase our efforts?

https://www.youtube.com/watch?v=2MqGrF6JaOM&index=20&list=PLoY2R95PF_IyUO_rqghtdwZ5T3of3u8FZ

THANK YOU Kristi Hansen SVP, Director of Media and Engagement precisioneffect WVU Adjunct Instructor kdhansen@mix.wvu.edu Linkedin linkedin.com/in/kristithinksabout YouTube youtube.com/kristithinksabout Twitter @kayzoogy