My brand love story

J o M a l o n e

L o n d o n

Woo Ji-Hee

This is my love story.

My love, Jo Malone London

Contents

#1. I have a crush on…

#2. Who are you, Jo Malone?

#3. I love you, too.

#4. And then, we met.

#5. For our forever love.

Part 1.

Part 2.

Part 3.

#1. I have a crush on…

In SOHO, London…

#1. I have a crush on…

Amazing Scent

#1. I have a crush on…

ME & JO MALONE

#1. I have a crush on…

My Collection♥

#1. I have a crush on…

#2. Who are you, Jo Malone?

#2. Who are you, Jo Malone?

Brand Story

#2. Who are you, Jo Malone?

Brand Story : History

#2. Who are you, Jo Malone?

Brand Story : History

#2. Who are you, Jo Malone?

Brand Story

#2. Who are you, Jo Malone?

‘

#2. Who are you, Jo Malone?

#2. Who are you, Jo Malone?

Product

#2. Who are you, Jo Malone?

Product

#2. Who are you, Jo Malone?

Product

Product

#2. Who are you, Jo Malone?

Best

Price

#2. Who are you, Jo Malone?

Product

Product Story

#2. Who are you, Jo Malone?

Product

Fragrance Combining

#2. Who are you, Jo Malone?

Product

Fragrance Combining

#2. Who are you, Jo Malone?

Product

Product

#2. Who are you, Jo Malone?

Product

Product

#2. Who are you, Jo Malone?

Brand Element

Brand Element

#2. Who are you, Jo Malone?

#2. Who are you, Jo Malone?

Brand Element

www.jomalone.co.kr - South Korea www.jomalone.co.uk - United Kingdom www.jomalone.com - United States www.jomlaon.com.cn - China

#2. Who are you, Jo Malone?

Brand Element

Brand Knowledge

#2. Who are you, Jo Malone?

Brand Positioning

성별 : 남녀 불문

직업 : 여유로운 프리랜서

거주지: 청담동

나이 : 30대 중 후반

스타일 : 럭셔리, 세련됨, 절제된

가치관 : 여유로움,

#2. Who are you, Jo Malone?

Brand Positioning

#2. Who are you, Jo Malone?

Niche

Scent

Brand Positioning

#2. Who are you, Jo Malone?

화ㄹ동

#2. Who are you, Jo Malone?

Brand Mantra

#3. I love you, too

Do you love me, too?

Marketing

Engraving

#3. I love you, too.

Marketing

Tasting Bar TM

#3. I love you, too.

Marketing

Scent Surround TM

#3. I love you, too.

Marketing

Limitied Edition

#3. I love you, too.

Marketing

Holiday Edition

#3. I love you, too.

Marketing

#Just Because

#3. I love you, too.

Marketing

#London Lark

#3. I love you, too.

Marketing

#London Lark

#3. I love you, too.

#4. And then, we met

My Visit

#4. And then, we met

My Visit

#4. And then, we met

#4. And then, we met

Other’s Visit

#5. For our Forever Love

#5. For our Forever Love

Now I know

#5. For our Forever Love

I think…

#5. For our Forever Love

I think…

#5. For our Forever Love

I think…

#5. For our Forever Love

To. Jo Malone

#5. For our Forever Love

To. Jo Malone

<참고문헌>

http://m.post.naver.com/viewer/postView.nhn?volumeNo=4239365&memberNo=23854098&vType=VERTICAL http://www.newswire.co.kr/?md=A10&act=article&no=20856&job=view&no=20856&page=1 http://magazine.hankyung.com/money/apps/news?popup=0&nid=02&c1=2005&nkey=2016090600136087702&mode=sub_view http://zine.istyle24.com/Beauty/BeautyView.aspx?Idx=25160&Menu=1&Page=1&Field=T&Key=&OrderId=1 Jo Malone London 자체Book www.jomalone.co.kr Jo Malone London 공식 블로그 Jo Malone London 공식 Instagram

Thank You