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Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.
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Waarom de reissector nood heeft aan content marketing
!@het_salon
Create creative content people want to see and share
We zijn goed bezig, of niet?
zo was het vroeger...
Want er is een en ander veranderd
Spreken we die mensen nog aan met onze klassieke aanpak?
zo is het nu...
schema Lucius
Do not despair
78% are still willing to go to a travel agent
But the search starts online
We need to attract and host them with content marketing
schema Lucius
© Redrocketmedia
who still believes these people?
content marketing is less disruptive
instead of to them
it is about talking with people
it is about telling what people are really interested in
In fact, some brands were pioneers in content marketing
We have all browsed through these
Is what we tell relevant enough?
Whatpeoplewant to
hear
Whatwe
should tell
Whatwe
want totell
!
What can we tell?
Create your own story
not like this...
Make sure it is real, authentic
Claim an emotional domain or niche
a common enemy
or a common cause
Exclusive / curated (make it your own)
How can we tell it?
owned...
...and paid...
...gets you earned media
invest in a relationship, every day
content marketing = philosophy
