MARKET ORIENTED POULTRYPRODUCTION :

OPPORTUNITIS AND CONSTRAINTS

Dr. M.Islam BarbaruahCTA,FARMER

The Need

Nutritious Protein Tasty Cheaper Food Easy availability Safe food ??????

Prospect may not realize the need

Marketing highlights importance of need

Segmentation

WHOM SHOULD I OFFER MY PRODUCT?

THE TARGET MARKET

Marketing Mix

Product Variants Quality Design Features Brand Name Packaging Sizes Services Warranties

Place Channels Coverage Locations Inventory Transport

Promotion Sales Promotion Advertising Personal Selling Public Relations Direct marketing

Price List Price Discounts Allowances Credit Schemes

TARGET MARKET

Courtesy: Hansel D’Souza

CAN YOU NOW DIFFERENTIATE YOURCHICKEN / EGG FROM OTHERS?

Differentiation

Product Identity

Every product must be unique. Differentiation leads to choice Repeated choice leads to brand loyalty. Name or symbol Benefits associated with brand Symbols communicate volumes Invest in communication.

Courtesy: Hansel D’Souza

Can we produce unique marketoriented products.

Can we achieve the dream ofexporting Poultry Products ?

The Gap.

Skilled Manpower who can provideconsultation on a continuous basis.

Quality Inputs. Knowledge and innovation in resource

management. Knowledge Deficit about production

parameters. Market Linkage Mechanism for addressing bio-security needs..

Indian Reality

Small Holder farms Attitude for business Ethics Diversity – Conflict.e.g Failure of Cooperative

system in many place. Inefficient Market Information system. Consumer perception & changing behavior ???????????????????

Solution : A system that can

Build capacity of small holder farms in terms ofscale of operation and resource management.

Can ensure continuous alternative andaccountable service to farmers.

Takes care of Indian reality Ensures quality farm input delivery protecting

farmers interest. Address bio-security concerns. Encourage integration in non farm sector.

FARMER’s Model for Augmenting Growth in Poultry Sector

BANK &GovernmentDev.Agency

Common InterestGroup (CIG)

ServiceProvider

INS.Market/ Export

CREDIT / COMMONFACILITY

PrivateEnterprise

DRESSINGGrading

UNIT

VALUE ADD

SERVICE CONTRACT

SER

VIC

EC

ON

TRAC

T

Contact Us : barbaruah73@yahoo.co.inTel: +91361-2461593 Mob:+919435558835