Niche dating in Belgiumand why it works!

MatchMedia BVJohn Meuffels

Agenda

• About online dating• About MatchMedia• Affiliate marketing • What’s in it for me? • Questions / discussion?

About online dating

• Started end ‘90’s• 1999 first datingsite in NL • Strong market consolidation since 2005• In 2012 the US online dating market was

$2.1 bn (marketresearch.com)

• Overall, Europeans spent approximately 811 million Euros on online dating in 2011. For 2012, we are once again expecting an increase of around 10 percent. (datingsitesreviewed.com)

About MatchMedia

• Started 2002 in NL• 2 brands: Match4me and

50Plusmatch• Entered Belgium market in 2007• Now active in BeNeLux and Nordic

About MatchMedia

• First be best in the niche, then biggest

• Reliable, Curious, Own choices• Certified by Safeshops• Mobile webapps• Never finished strategy

Affiliate marketing

• > 50% of all subscriptions from affiliates

• Other sources- SEO- Adwords- etc.

• 50+ marketing!• Facebook?

What’s in it for me?

• Regular actions (3 day free subscription)

• Mailing templates• Individual actions• Progressive payout• Best results with meta dating info• Best results with dating search

engine

Questions / discussion

• How can we improve?