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CMO + CIO = Modern Customer Experience Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb
2 MongoDB Proprietary and Confidential. Subject to NDA.
1000 Tech Partners
2,000+ Customers
35,000 Members
10+ million downloads
250,000 MongoDB University Students
Yesterday’s Hero
Location-based & geospatial
Sensor data
Mobile
Social
Video
Clickstream
User behavior
Point of Sales
Web browser behavior
Customer data
Age of the Consumer
Today’s Hero
2012 2014
The growth in the hero’s marketing stack
So how to leverage our investment and improve customer engagement and results?
Evaluate
Purchase
Advocate
Awareness
Create a personalized digital experience across the funnel
Evaluate
Purchase
Advocate
Awareness
Technology across the funnel
Expectations of the Modern Customer Experience
• To be connected all the time • Across any device
• Wherever he or she is
• In real-time
• With contextually relevant experiences
For any application, the consumer expects
CMO+CIO: Partner or Perish?
CMO
CIO
What does success look like?
Connected World
Bringing the Internet of Things to life
Now Then
Customer Service
Hitting “The Wall” with customer service? Great!
Now Then
Baby Monitoring
Relying on more than just a mother’s intuition
Then Now
Now Then
Leveling the playing field for investors big and small
Investing
Order dinner without saying a word
Ordering Take Out
Then Now
Missing your flight may be no big deal after all
Flying
Now Then
Dating
Meeting Mr. Right right now
Now Then
Modern Apps Table Stakes
• Makes the experience effortless • Anticipates your needs
• Provides instant gratification
Modern Apps Have New DNA
• Data, data and more data (Lots of it, lots of different kinds of it)
• Algorithms
• Real-time architecture
• Multi-channel
• Elastic
Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb