Paolo Vigo – Andreas Janke – Siddharthareddy Karnati – Charles Marie

Introducing the Start-up…………1

Smart Objectives…………………….4

The Chosen Country……………….6

Porter’s Diamond Framework…7

Competitive Advantages……….11

STP Strategies………………………..14AGENDA

PART 1

PART 2

Entering the Foreign Market….17

Marketing strategies………………20

Marketing challenges……………..24

16 current employees

French startup founded in 2015 App available in France and the USA

€1.3m fundraising

1

Fix a date to meet

Send messages to keep in touch

Match coworkers with

common interests

Create or join meetups

2

3

NEA will seek to get 70 more clients

NEA has to get in touch with 2 clients every week

Direct face to face meetings with CEOs, local TV interviews, billboards, summits

Gaining new clients increased revenue and brand awareness in targeted region

Within two years

4

Work on a special feature for people from different companies to meet each other

Increasing the application traffic

App developer can design this new feature in the app

Increased interest in the app, stronger network to build

Within two months

‘‘…Why would I only want to have lunch with people I work with?’’

5

SINGAPORE 4 official languages5.7 million inhabitants

40% foreigners

4th highest GDP (PPP) per capita 3rd biggest financial centre

720 km2

6

7% declineRental prices

Labour market

Technology

Changi AirportTax rates

Penetration

Connectivity

Moody’s rating

Progressive income tax rate (0-20%)

17% corporate tax rate

#5 in technological readiness

AAA

61% connected

#6 busiest airport

#6 fastest internet

2% unemployment rate

Top #10 Asia’s workers

#2 in attractivity

7

90% smartphone penetration

39% preference for mobile over laptop

National Workplace Happiness survey

700+ companies listed on SGX

60% workers suffer stress related to work

17 part of Forbes’ biggest companies ranking

8

2% inflation rate Tax exemption scheme Rapid growth of start-up scene

Secondary competitors

9

#9 in technology innovation

HPB Agency

Next Generation Broadband NetworkMobile phone operators

10

PUBLIC RELATIONS

11

FACE TO FACE MEETINGS

3 out of 4 marketers consider face to face meetings

to be the most effective marketing tactic for B2B

12

FIRST-MOVER ADVANTAGE

One and only app of this type available

on the market. No direct competition.

13

Behaviour Geography

HR Directors

Internal Communication DirectorsInnovators Companies located in CBD

WHICH SEGMENT?

WHO?

WHY?

Occupation

Want to retain employees and

increase engagementLook for the latest trends Highest concentration of SGX

companies

14

OCCUPATION

BEHAVIOUR

GEOGRAPHY

15

16

How quickly?

How risky?

• Very fast procedure to register a company in Singapore• Incorporation takes 1-2 days

• Private Limited company most suitable, reliable for initial investment• No direct competition• 95 on Business Freedom Index, 1,2 on political stability index , 85 on Transparency

International Corruption Index, 2,2 on Government Effectiveness Index by World Bank

17

How much?

Payback period?

• No registration fee for foreign entrepreneurs• Minimum capital payment for registration is 1$• 9% tax for the first 300.000$• Co-Working spaces are available from 180$ per person/month

• Break even during the second year

18

How flexible?

What to achieve?

• Company name must be approved• Only 1 resident director is required• Every company must appoint 1 company secretary within 6 months• Physical address for the registration required

• Brand awareness• Easy accessibility to South-East Asia and Australia once established

19

Personal Selling Public Relations

• In-person events: 75% of marketers consider it the most effective marketing tactic for B2B companies.

• Presentations and demonstrations in order to create engagement and relation between people.

• Press releases• Events

20

Advertising

• Singapore’s oldest and most authoritative HR Magazine

• Fast facts: readership 12,000

• Designations:- HR Managers 48%- HR Directors/Vice-presidents 17%- HR Executives 13%

• Advertising rates- R.O.B Full Page S$ 3,500- Half Page (Vertical/Horizontal) S$ 2,000

21

Advertising

Advertising rates:• Slot Buy (30 sec. Advertisement)• Weekly Rate ($) 1 iBillboard

5,000• Frequency per iBillboard 3,024

spots/week

22

Advertising

23

Generating business in the first place

Retaining users

Multiculturality

24

https://www.thebalance.com/smart-goal-examples-2951827http://www.mas.gov.sg/Singapore-Financial-Centre/Value-Propositions/Skilled-Workforce.aspxhttp://reports.weforum.org/global-competitiveness-report-2015-2016/report-highlights/http://www.mas.gov.sg/~/media/resource/publications/fsr/FSR%202016.pdfhttp://www.inderscienceonline.com/doi/pdf/10.1504/IJBCG.2015.070663http://www.slideshare.net/futuresgroup/singapore-competitiveness-report-2009http://www.startupdecisions.com.sg/singapore/incentives/startup-funding-sources/https://www.guidemesingapore.com/taxation/personal-tax/singapore-personal-tax-guidehttp://www.rbcrca.com.sg/management/quick-guide-to-corporate-tax-in-singapore-2016http://intraix.com/blog/choosing-internet-service-providerhttps://www.guidemesingapore.com/incorporation/company/singapore-company-registration-guidehttps://www.sharedesk.net/search/space/11008-greenhub-at-phoenix-parkhttps://clearbridgemobile.com/5-methods-for-increasing-app-engagement-user-retention/http://www.hrsummit.com.sg/https://smrtmedia.com.sg/Product-Rates

APPENDIX