Digital Strategy

Trey Kilgore

TARGET AUDIENCE

• Most watch Television at some point (relaxation)

• Young/New families

• Wanting to get out but cant find the convenience

• Don’t really want to leave home

BIG IDEA

• “In Theater” Package

• Watch Movies that are in theaters, from home!

• Cheaper

• Convienient

SOCIAL MEDIA TACTICS

• FACEBOOK• Visuals (70%) & Content (30%)• Links to YouTube, Twitter, and Instagram

Posts• Promo and Trailers for New Upcoming

shows• Big and Good News on what's

happening in the world• TWITTER

• Popular show time reminders• Visuals/Pictures• Quick Responses to people

• YouTube• Commercials• Any relevant relating visual news

• Instagram• Popular shows, People,

&News(That TWC Airs)

TIMEWARNERCABLE.COM

• Add “In Theater” to “Plans&Packages” section

• Visual promoting this New Package

• Reviews (Only Good)

ONLINE ADVERTISING

1. Advertisements on Facebook and YouTube

2. Accessible in Google with keywords

3. Newspaper and Magazines (People & RollingStone)

INBOUND MARKETING

• “In Theater” in Use– Pay to have people in popular reality television shows to talk and show glimpses enjoying “In Theater”

• All magazines & Paper (For ages that read and could buy)• Sites that are popular with millions of users

MOBILE TACTICS

KPI (KEY PERFORMANCE INDICATORS)

• At least $1 billion in revenue (considering what actual theaters make)

• Most importantly- (gradual increase in use overtime)

BUDGET

• Only taking into account the new page screen for this “In Theater” Package• $3.5 Million