Social Media Marketing(SMM)

Ernesto Quiñones A.

¿What is SMM?

● Some people says….– Is a way to gain visits for your website

– Is a kind of “digital marketing”

– Is the best new strategy to improve your brand

– Is the new combination between Internet Marketing and Social Media resources

– The best way for small business to reach more customers

– …………. more more more more more

¿What is SMM?

At the end SMM is all of that and many more….

¿What is SMM?

SMM is a way to have presence in the digital world, if your presence is to sell, to maintain an image, to improve your processes, etc. is up to you.

How to begin with SMM

doesn't exists a “formal” way to start your SMM, but exists two “schools”.

OLD SCHOOL NEW SCHOOL

OLD SCHOOL

● Develop very “colorful” websites, with many options, many banners, etc.

● Use forums● Write blogs or pay bloggers for "publi-news"● Use Google Adwords● Pay attention in their web traffics● Send spam

New School● Minimalistic websites● Use of the social networks like Facebook, Twitter,

or any other.● Try to buy clean bloggers to talk about their brands● Try to buy hide-publicity● Pay attention in what is the people talking about

their brands in the social networks● Pay people to maintain their presence in Internet, Pay people to maintain their presence in Internet,

this people is called “community manager”.this people is called “community manager”.

How to begin with SMM

PASSIVEStrategy

ACTIVEStrategy

Starting with SMM……..

● Before to start to create web pages, buy publicity, hire a community manager, etc, etc, etc …….. KNOW YOUR CLIENT.

● Define your business in the digital world, what do you want to do? and what do you want to achieve?.

Starting with SMM……..

● If you want to hire a “social media expert”….

Starting with SMM……..

● Define an strategy (yes, maybe now is the moment to hire an “expert” or a “future expert”

Be careful with your money.

Starting with SMM……..● Deploy …..

TIPs● To be VIRAL

Nobody knows why something is converted in viral, but the effect is good to gain audience and followers, the main tools to have this effect is the social networks like Facebook or Twitter.But be careful, remember that you are a business, whatever that you offer you must to achieve, because the side effect is the worst that can happen you.

TIPs● Analyze your name in the

network.

Exists a lot of tools and services in Internet to follow what the people says about your brand, comments like: your reputation, problems with your product/services, bad attention, etc.

TIPs● Analyze your name in the

network. Is not better analyze my web traffic?

Certainly is necessary, but in the modern world the traffic in the social networks is day by day more relevant than in the regular WWW. Yes, you can use SEO techniques, try to use all the techniques that you can to improve your website traffic.

http://broabandtrafficmanagement.blogspot.pe/2015/05/sandvine-na-internet-is-concentrated.html

TIPs● The "SMM" is not all

Be careful with your life/image in the "real world" because a bad movement is immediately "viralized" in the network.

TIPs● I must to buy internet

publicity?

Depends of your business, is not an easy answer.

If your business move more money doing publicity in the real world, maybe in the digital world will be the same.

Maybe publicity have another advantages as improve our image, establish real feedback from the customers, show us to new markets, etc.

TIPs● Be smarter than the rest

of the companies.

Remember que SMM is only another platform to do marketing, combine it with new marketing techniques like neuromarketing.

Remember, the future (now the present) is mobile.

https://es.wikipedia.org/wiki/Neuromarketing

TIPs● Be community.

Humans are social beings, we naturally organice us in communities, try to find how to be the center of it.

Some guidelines about it:

http://guykawasaki.com/the_art_of_crea/

Thanks for your time….

¿Preguntas?Questions?सववालਸਵਵਾਲ