SPARK 2016: Our Predictive Future

Opening KeynoteAllen Gannett

CEO + CHIEF MAVEN, TRACKMAVEN

Twitter: @AllenEmail: [email protected]

Hi Maven!

ART SCIENCE

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Keynote Speakers#SPARK16

Speakers#SPARK16

Speaker Organizations#SPARK16

2012

350 Logos

2012

950 Logos

2014

1900 Logos

2015

3900 Logos

2016

541 Data Logos

2016

Data Overload

Data Overload

Reporting on MarketingShould Not Be Rocket Science.

All-in-One Marketing Analytics

Create Amazing Content

MISSION

Delivering on Our Mission

Facebook Paid Content Detection

Based on Machine LearningFACEBOOK PAID CONTENT DETECTION

PROMOTED CONTENT

FACEBOOK PAID CONTENT DETECTION

FACEBOOK PAID CONTENT DETECTION

Facebook Paid Content DetectionNow Available as a TrackMaven Add-on

Social Insights

SOCIAL INSIGHTS

Time of Day

SOCIAL INSIGHTS

Day of Week

SOCIAL INSIGHTS

Post Types

SOCIAL INSIGHTS

All Social Channels

Twitter Pinterest Instagram Facebook LinkedIn

Blogs Email EarnedMedia

Display Ads Traffic SEO

YouTube Tumblr Google+

Twitter Pinterest Instagram Facebook LinkedIn

Blogs Email EarnedMedia

Display Ads Traffic SEO

YouTube Tumblr Google+

Now available for all customers

Social Insights

Dashboard

DASHBOARD

Competitive Insights

DASHBOARD

Summary Reports

DASHBOARD

Top Content

DASHBOARD

PDF, PNG, and PowerPoint Export

.PNG

.PDF

.PPT

Now available for all customers

Dashboard

All-in-One Marketing Analytics

How Are Marketers Planning Today?

Marketers Plan in Spreadsheets

Marketing Planning Dashboard

COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE

LinkedIn Ads$~~~~~ ~~~~~~~ ??? ~~~~~

Facebook Ads$~~~~~ ~~~ ~~~~ !!!

DevOpsDays$~~~~~ ? ~~ ~~

eBook?

Searching for your product already

Barely interested, poor conversion rates later New leads

Nearly sales

Wrong Analytics: First/Last Touch

What is Multi-Channel Attribution?

Solution: Embrace Multi-Channel

New leads Passed to sales

Retargeting Google PPCDisplay Ad Sales Call

Stores credit for each campaign

NEW LEADS PASSED TO SALES

Optimize spend based on attribution

Solution: Embrace Multi-Channel

30% 4 2 1

Proven Reasonably priced

programs that have worked in the past.

Cheap Low-cost campaigns that may lower your

overall cost.

New Channels, messages, or personas that may

open up new success.

Build a Data-driven Budget

Landscape

PLANNING ATTRIBUTIONTRACKING (TACTICAL)

ANALYTICS (STRATEGIC)

Allocadia

Convertro C3Metrics Adometry

BrightFunnelBizible Abakus

Tableau GoodData

Landscape



Allocadia

Convertro C3Metrics Adometry Requires customization


Tableau GoodData

Requires customization

Landscape



10Stories

Allocadia

Convertro C3Metrics Adometry Requires customization


Tableau GoodData

Requires customization

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Attribution

TrackMaven Attribution gives you clarity into your

marketing impact.

Take the guesswork out of your marketing attribution.

PRODUCT OVERVIEW

Find Per-campaign Costs and ROI

Tie campaign spend to opportunities and revenue.

Stop double-counting cost and understand the true value of each campaign.

Get a complete view of all your campaigns and how they work together.

Visualize progress towards qualified leads, opportunities, and revenue.

Understand which campaigns are most impactful.

PRODUCT OVERVIEW

Track Progress Towards Goal

Understand which campaigns are driving the most impact across different stages of the funnel.

Invest in campaigns that have a higher conversion rate and reduce time to close.

PRODUCT OVERVIEW

Find Programs That Work Together

PRODUCT OVERVIEW

Connect Content to Revenue

Understand which content drives the most activity, engagement, and conversion.

PRODUCT OVERVIEW

Plan Based on Data

See projected yields based on planned spend.

Collaborate on budgets in real time.

Let TrackMaven fill it out!

Marketing Planning Dashboard

COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE

LinkedIn Ads$3328 52 $64 3 $1109 $8491

Facebook Ads$5760 180 $32 5 $1152 $14848

DevOpsDays$1632 32 $51 1 $1632 $1568

SEO$0 252 $0 3 $0 $9600

eBook?

How-to blog post $0 25 $0 1 $0 $3200

STOP DOUBLE-COUNTING WITH ATTRIBUTION

FIND UNTAGGED CAMPAIGNS

Data-Driven Planning

PLANTRACK

EXECUTE

TrackMaven Attribution

‣ Multi-channel campaign monitoring and reporting.

‣ Visibility into the content and campaigns that drive revenue with content-level analysis.

‣ Plan and budget collaboratively to reduce time-to-decision cycle.

PRODUCT OVERVIEW

Integrations

ADVERTISING WEB MARKETING AUTOMATION CRM

Javascript Beacon

TrackMaven Attribution pulls from your existing data.

TR Jordan Co-founder of 10Stories

Two Corgis Are Better Than One

Available This Summer

For early access talk to your Account Manager or visit

TrackMaven.com/Attribution

Thank you!