Suzanne Driscoll's Marketing Portfolio

Suzanne Driscoll Marketing Portfolio

[email protected] ! 516-286-7031

E-Mail Marketing ! ! ! ! ! ! ! ! ! ! ! 2"

Social Media ! ! ! ! ! ! ! ! ! ! ! ! ! 3-4"

Print! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 5"

Website Design & SEO ! ! ! ! ! ! ! ! ! ! 6"

Event Marketing ! ! ! ! ! ! ! ! ! ! ! 7"

The Whole Shebang ! ! ! ! ! ! ! ! ! ! 8"

Let’s Make a Deal – Case Study ! ! ! ! ! ! 9"

Email Marketing " Writing ! Design ! Distribution Reporting ! Contact List Development

10 years experience developing, writing & designing email campaigns has been my greatest teacher in the power of digital marketing. My E-mail Marketing rules to live by: 1. Eat, Sleep, Breathe the Contact List 2. Never underestimate the power of a great subject line!

SOCIAL MEDIA "

@adfsalon

• Event Marketing • Employee Training • Follower Incentive Programs

• Posts with Purpose • Contests – because folks love to give their opinions. • Promotions

I believe in posting with purpose! It’s all about relevant & creative content that speaks to the target market (and it doesn’t hurt to be clever)

Facebook Events

Facebook Promotions Instagram Promo’s

Contests

SOCIAL MEDIA "

For many of my clients, their greatest social media resource is their employees and customers. Educating staff through employee training sessions combined with customer incentive promotions can be powerful in creating long lasting, social media success.

Social Media Employee Training

Customer Incentive Programs

“Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime.”

PRINT"

Magazine Brochures Menu’s

ADVENTURE Choose from two of the following: • Guided Fly Fishing tour with Border Water Outfitters • 18 holes of Golf and cart at Hancock Golf Course • Kayak Rental at O.A.R.S. of Hancock Other diverse opportunities are available in the area including hiking and biking

LODGING 2 night stay for 2 at your choice of Becky's Bed and Breakfast or Becky's Victorian Apartment (can be seen on AirBNB) Winner will receive a Welcome Basket in his/her room.

MEALS Included at the following locations: Circle E Diner, Little Italy Italian Restaurant, MicBrees Crosstown Tavern, Hancock House Hotel, Picnic Lunch

$50 RAFFLE TICKETS ON SALE NOW Proceeds from your purchase benefit the

Hancock Community Education Foundation : ”Our Mission is to provide educational support from birth to

graduation and to encourage a greater percentage of students to go on to higher education.”

Drawing to be held on April 29, 2017, 12:00 PM at NBT Bank

Catskill Outdoor Adventure Enter to Win !

TO LEARN MORE OR PURCHASE RAFFLE TICKETS VISIT www.hancockeducationfoundation.org

in Hancock N.Y.

FLYFISHING

GOLF

KAYAK

All Accommodations, Meals, and Activities generously donated by Hancock NY businesses.

Flyers In-StoreSignage

My experience includes all phases of the print media process, from conceptualization to design to print.

Magazine/Newspaper Ad Design ! Advertisement Placement " Tradeshow Material ! Signage ! Flyers ! Invitations

Website Design and seo" Design ! Content Management"SEO! Google Adwords

I believe in creating websites that are easily accessible with clean design, and resourceful content.

Event Marketing" Event Planning ! Guest List Cultivation ! Print Invitation Design "Digital Invite Design/Distribution ! Ticket Purchase & RSVP Tracking

EVENTDigital Invitations

Facebook Event Page

Print Invitations

Mass Mailing Postcards

I have experience in all aspects of Event Planning from venue research and negotiation to event follow up marketing.

Th e whole she b an g "

E-blast Referral Business Cards

In-store signage Social Media

One of our efforts to increase new business was an overhaul to the client referral program.

Because some promotions

deserve a little extra TLC.

Let’s make a deal! – A Case Study"

The Solution: ADF’s customer management system was robust and detailed. It was an untapped marketing resource with capabilities to sort very specific target markets (it’s dreamy).

I created the “ADF Hot Deals” program. Email Campaigns that offer Spa services, at a discount. The deals were offered for purchase through the website for a limited time. Rather than approach clients that were still “active” (i.e.. had visited the salon in the past year) I decided to reach out the lost clients in hopes of winning them back with the new spa services.

I did so much impressive work on this promotion that it deserves a bulleted list: #  Worked with client and staff to create a calendar of lucrative “hot deals” #  Received training in the salon’s client management software to create a system for creating and redeeming vouchers. #  Created in-house “Hot Deals” protocols and trained the front desk staff to ensure a seamless process for the salon staff and clients. # Created a shopping cart on website to sell “Hot deal” vouchers. # Designed and distributed weekly e-blasts featuring “Hot Deals” (see samples)

Objective: Build a clientele for the newly added Spa rooms.

Sold over $1,000 in vouchers to “lost clients”



Success -The voucher sales were phenomenal! We filled the Spa appointment bookings and turned lost business into new clients

[email protected] ! 516-286-7031

Suzanne Driscoll

Thank you for your time!

“Optimism is the Faith

that leads to Achievement”.

-Helen Keller

That’s me looking supe

r optimistic!