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Growth Ideas for Startups
Jonah LopinFounder, CEO Crayon
Hi, I’m@JonahLopin,and I’m a founder at .
I have a deep dark secret…
Sometimes irrationality pays off.
($1.7bn market cap)
Marketing search engine$1.5m raised5 person team
25,000ish users
Something else you should know…
Sales Prevention
Ok, I’m not that honest…
Let’s
talkabout you
You’re building
something
BIG
What could possibly go wrong?
Growth Pills:
Startups, use as
needed!
Growth solves lots of problems.
Life is easy when your growth looks like
easier
4 Growth Ideas
#1:Give Yourself
Nowhere To Hide
Shine a br
ight
light on y
our
marketing
Get someone* who is focused.
* Not the CEO
Measure your marketing.
It doesn’t matter what you measure.
(Fool.)
Keep it simple, like this…
… not like this
Today2,000
Yesterday100
Sweet!
Nowhere to hide.
#2:Do The Basics
Reasons
LOW HANGING FRUIT
The benefits are
compounding.
1. Basic SEO On Home Page (67% of Techstars fail)
2. Blogging (42% fail)3. Email capture on blog (92%
fail)4. Basic TOFU landing pages (92%
fail)
Techstars Scorecard:
OH, NUTS.
Suggested Tactics:
1. Dedicate 1 person for a couple days
2. Make the ThriveHive guys show you how
3. hubspot.com/jumpstart
https://www.crayon.co/?tag=product-hunt
#3:Run Experiments
Few people know what works.
Those who know won’t tell you.
Those who will tell you, don’t know.
This guy isn’t gonna make you rich.
This stuff isn’t gonna help you grow (much)
… who knew?
Example:
• Weekly live TV show
• Top 10 marketing podcast in iTunes
• 70,000 views in first year
Example: HubSpot TV
Example: Crayon Coffee Table Book
Make it a habit to place bets.
How about 1 per week?
#4:Inbound Marketing
People make it sound hard…
Dude, it’s totally easy.
BlogPodcastVideosPhotosPresentationseBooksNews Releases
Landing PagesPurchaseProduct SignupApp SignupEmail SubscriptionSocial Follow
TOFU = Publish Stuff
BOFU = Convert Visitors
TOFU is much harder than BOFU
TOFU
BOFU
Good news: startups have a major TOFU advantage
I will crush you.
It’s about
not
There’s another way you can differentiate too…
ENGINEERING
Example: Website Grader by HubSpot
• Free interactive tool
• 40,000 inbound links
• 100,000+ opt-in emails & leads
Example: Landing Page Grader by WordStream
• Free interactive tool
• Top source of leads
How about a
Video Grader?
Whew.
That was fun.
10X
