6. Humans Tell Stories When we met the women, we realised how
this was actually real. This wasnt reading research on paper any
more, they had real stories so we wanted to give them the space
they deserved. It was never a box ticking exercise, we just wanted
women who embodied the spirit of the campaign. And thats whos in
it. http://www.dandad.org/en/thisgirlcan-interview
7. https://youtu.be/46_DhjU_6Cg
8. (Social) Campaign Aspects Web: http://www.thisgirlcan.co.uk/
Twitter: @ThisGirlCanUK #thisgirlcan Facebook:
http://j.mp/thisgirlfb YouTube: http://j.mp/thisgirlYT Mobile App:
http://app.thisgirlcan.co.uk Further discussions:
http://bundlr.com/b/thisgirlcan
9. Observations?
10. Success Factors? 25 million+ total campaign views ;
250,000+ interactions. 302,000 Facebook and 77,000 Twitter
followers #ThisGirlCan trended #No3 TV advert launch night Bespoke
algorithm tweets users ACTIVEMapX: Classes advertised increased
39%, whilst user searches exceeded 5,000+ daily Digital library of
shareable assets, utilised by over 4,000 partners and sporting
organisations in the UK.
https://econsultancy.com/blog/66469-seven-video-marketing-lessons-learnt-from-thisgirlcan/
http://www.marketingmagazine.co.uk/article/1340090/six-marketing-lessons-thisgirlcan
http://www.sportengland.org/media-centre/news/2015/june/4/this-girl-can-new-ways-to-celebrate-women-getting-active/
http://wsnet.co.uk/WSN-TV/thisgirlcan-activemapx-impact-grass-roots
12. Chaffey, D. and Ellis-Chadwick, F. Digital Marketing, 2012,
p199
13. Task for Next Week Read Chapter 4 Digital Marketing
Strategy in Chaffey, D. & Ellis- Chadwick, F., 2012, Digital
Marketing: Strategy, Implementation and Practice (Pearson)
Available on the VLE Focusing on at least 3 campaigns, blog about
what qualifies a campaign as best Consider using this outline from
Ryans The Best Digital Marketing Campaigns in the World II to
structure your blog post(s) Market Descriptor The Challenge
(Campaign Budget) Target Audience Action Results Lessons