PowerPoint Presentation
Intrapreneuring your way to video profit Andrew PergamVP, Video
and New VenturesMcClatchy
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Intrapreneuring your way to video profit
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Libba + Gifford Pinchot IIIPhotos: pinchot.com
intrapreneursDreamers who do. Those who take hands-on
responsibility for creating innovation of any kind, within a
business.Credit: Pinchot.com
commandmentsCome to work each day willing to be fired.Find
people to help you.Follow your intuition about the people you
choose, and work only with the best.Work underground as long as you
can publicity triggers the corporate immune system.Honor your
sponsors.Credit: Pinchot.com
its a real thingIntrapreneurs can transform an organization more
quickly and effectively than others because they are selfmotivated
freethinkers, masters at navigating around bureaucratic and
political inertia.
Contributors Vijay Govindarajan and Jatin Desai Among 5,000
employees, weve found, there are at least 250 natural innovators;
of these at least 25 are great intrapreneurs who can build the next
business for your firm.
challenge:How do we move beyond a strategy of yes, do video to
building a robust video operation that drives new revenuewhile the
industry is hurting...aware of state vs. federal tension...without
losing too much money?
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Listen.Getting on the ground to understand the landscape.Asking
for help from every direction buy-in.
Centralize.Value efficiencies in infrastructure.Set goals and
measure collectively.Work as partners throughout.
Network.Identify implementers and set clear expectations.Enable
leaders to lead, with the right flexibility.
Quick TakesAggregated VideoMini-Docs
Regional EditorRegional EditorRegional EditorVideo FellowVideo
FellowVideo FellowVideo FellowVideo FellowVideo FellowCORE TEAM
Quantify.One primary metric. For us, O&O video
starts.Diversify your revenue stream.
Go.Be ready to change the course, pacing and goals.Build out the
ecosystem necessary down the road.It should feel uncomfortably
fast.
titletown
Big red
Big red
Listen.Centralize.Network.Quantify.Go.
more:mcclatchyvideo.com
Intrapreneuring your way to video profit
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