Twitter 101: A Beginner's Guide

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A beginner's guide to using Twitter for USA Benefits Group agents. Topics include the history of Twitter, Twitter terminology, setting up an account, creating a tweet, and best practices.

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  • 1. Twitter101A Beginners GuideBy: USA Benefits Group

2. Topics1Twitter 101: A Beginners GuideHistory of Twitter2 Twitter Terminology3 Twitter & Business4 Getting Started5 Building an Audience6 The Art of Tweeting7 Best Practices 3. History of Twitter1Twitter 101: A Beginners Guide 4. Twitter 101: A Beginners GuideHistory of Twitter Founded in 2006 Text message service Simplicity in mind Initially called twttr Goal: Bring people closer to their interests 5. Twitter 101: A Beginners GuideHistory of TwitterWho is it for?982 millionaccounts230M dailyactive usersNearly everycountry in theworldOver 35languages76% login viamobile devices500 milliontweets sentper day 6. Twitter 101: A Beginners GuideHistory of TwitterWhy Twitter? 140-character limit Real-time Ease of joining conversations Search capabilities 7. Twitter Terminology2Twitter 101: A Beginners Guide 8. Twitterer/Tweeter:A user of TwitterTwitter 101: A Beginners GuideTerminology 9. Twitterer/Tweeter:A user of TwitterHandleYour username (@usabg)Twitter 101: A Beginners GuideTerminology 10. Twitterer/Tweeter:A user of TwitterHandleYour username (@usabg)FollowersPeople who have followed youFollow/UnfollowSubscribing or unsubscribing to aTwitter accountTwitter 101: A Beginners GuideTerminology 11. Twitterer/Tweeter:A user of TwitterHandleYour username (@usabg)FollowersPeople who have followed youFollow/UnfollowSubscribing or unsubscribing to aTwitter accountTweet (verb):The act of posting on TwitterTwitter 101: A Beginners GuideTerminology 12. HandleYour username (@usabg)Tweet (verb):The act of posting on TwitterTwitter 101: A Beginners GuideTerminologyTwitterer/Tweeter: Anatomy of a Tweet1. Hashtag: any word beginning with the# sign, used to organize conversations2. Mention: used to bring a Tweet tosomeones attention3. @reply: respond to a Tweet4. Retweet: share someone elses tweetwith your followers5. Links: automatically shortened to 19charactersA user of TwitterFollowersPeople who have followed youFollow/UnfollowSubscribing or unsubscribing to aTwitter accountTweet (noun):A message posted on Twitter 13. Twitter 101: A Beginners GuideTerminologyMessageA private message between you and anotheruser, starting with DM 14. Twitter 101: A Beginners GuideTerminologyMessageA private message between you and anotheruser, starting with DMTimelineA list of real-time tweets from the users youare following 15. Twitter 101: A Beginners GuideTerminologyMessageA private message between you and anotheruser, starting with DMTimelineA list of real-time tweets from the users youare followingNotificationsNews about your Twitter account 16. Twitter 101: A Beginners GuideTerminologyMessageA private message between you and anotheruser, starting with DMTimelineA list of real-time tweets from the users youare followingNotificationsNews about your Twitter accountDiscoverWhats happening now, tailored to you 17. Twitter & Business3Twitter 101: A Beginners Guide 18. Twitter 101: A Beginners GuideTwitter & BusinessBenefits for Businesses Connect with current andpotential customerso 49% of active users followcompanies or brandso Twitter users are 3x morelikely to follow brands thanFacebook users 19. Twitter 101: A Beginners GuideTwitter & BusinessBenefits for Businesses Users want to hear from businesseso 67% of users are far more likely to buy from brands they followon Twittero 42% of Twitter userssay they use Twitterto learn aboutproducts and services 20. Twitter 101: A Beginners GuideTwitter & BusinessBenefits for Businesses Build Your Brando Stand out in the industryo Become an experto Improve reputationo Showcase yourself 21. Twitter 101: A Beginners GuideTwitter & BusinessBenefits for Businesses Start right away!o Create an accounto Followo Listeno Tweet 22. Getting Started4Twitter 101: A Beginners Guide 23. Twitter 101: A Beginners GuideGetting StartedChoosing a Handle Personal More one-to-one with people you know, notbusinesses. Share personal stories, thoughts, etc. Business Focus on connecting with other businesses andclients ONLY. Both Keep personal tweets private. Keep work tweetsprofessional. Combination Put it all out there and let people unfollow you ifthey desire. 24. Twitter 101: A Beginners GuideGetting StartedSign up twitter.com/signup Follow the walkthrough Add followers Find people you know 25. Twitter 101: A Beginners GuideGetting StartedSign up twitter.com/signup Follow the walkthrough Add followers Find people you know Upload picture Fill in Bio 26. Twitter 101: A Beginners GuideGetting StartedSign up Confirm Email Address Add Cover Photo Let others know youjoined Twitter! Add icon and link toemail signature andwebsite 27. Building an Audience5Twitter 101: A Beginners Guide 28. Twitter 101: A Beginners GuideBuild an AudienceWho to Follow Friends/Family Clients Local Businesses Carriers Industry Leaders Media Outlets 29. Twitter 101: A Beginners GuideBuild an AudienceFinding People Import email contacts search.twitter.com Relatedhashtags/keywords Local hashtags Your name 30. Twitter 101: A Beginners GuideBuild an AudienceFinding People Import email contacts search.twitter.com Relatedhashtags/keywords Local hashtags Your name Add to Lists 31. Twitter 101: A Beginners GuideBuild an AudienceFinding People Import email contacts search.twitter.com Relatedhashtags/keywords Local hashtags Your name Add to Lists 32. The Art of Tweeting6Twitter 101: A Beginners Guide 33. Twitter 101: A Beginners GuideArt of TweetingThe Perfect Tweet Interesting 34. Twitter 101: A Beginners GuideArt of TweetingThe Perfect Tweet Interesting Readable 35. Twitter 101: A Beginners GuideArt of TweetingThe Perfect Tweet Interesting Readable Compelling 36. Twitter 101: A Beginners GuideArt of TweetingThe Perfect Tweet Interesting Readable Compelling Built to be retweeted 37. Best Practices7Twitter 101: A Beginners Guide 38. Twitter 101: A Beginners GuideBest PracticesStrategy Listen First 39. Twitter 101: A Beginners GuideBest PracticesStrategy Listen First Be Yourself Be Unique Be Timely 40. Twitter 101: A Beginners GuideBest PracticesStrategy Listen First Be Yourself Be Unique Be Timely Analytics 41. Twitter 101: A Beginners GuideBest PracticesStrategy Listen First Be Yourself Be Unique Be Timely Analytics Stay in the conversation 42. Twitter 101: A Beginners GuideBest PracticesResources http://business.twitter.com http://media.twitter.com http://mashable.com/guidebook/twitter http://moz.com/blog/category/social-media https://library.hubspot.com/ 43. Questions?Twitter 101: A Beginners Guide