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WHAT DO I DO WITH SNAPCHAT?
AGENDA
1. What Is Snapchat?2. Audience3. Products4. User Flow5. Key Highlights6. How Brands Are
Using Snapchat7. Appendix
WHAT IS SNAPCHAT?Facts:
• Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)
• About 8M Snapchat Downloads
• The App allows users to:
• Take Photos
• Record Videos
• Add Text and Drawings
• Send “Snaps” to a “controlled” recipients
• “Snaps” can last from 1-10 seconds
• Snapchat Stories can last 24 hours and up to 25 seconds
SNAPCHAT’S AUDIENCEWho They Are:
• 13-23 years of age
• Millennials who want to:• Share embarrassing or funny photos/videos• Share moments without anxiety of permanence• Use their image to speak their thoughts
• Snapchat is user-friendly / about 350M “snaps” are sent a day
Kevin, 18"I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."
SNAPCHAT’S PRODUCTSSnapchat Stories:
• Launched in October 2013• Fun and Ephemeral
• Link photos and videos together to create stories• These stories/”snaps” last for 24 hours
Snapchat Kidz:• Launched in June 2013• Create photos and videos, but are not shareable
Snapchat Replays: • TBD
Introducing Snapchat Stories
SNAPCHAT’S USER FLOW
USER FLOW
Wishing for Summer!
1. Log into Snapchat 2. Take photo/video3. Add text or drawings to image
4. Choose viewing time 5. Choose what friends can view 6. Send
How Brands Are Using Snapchat
Acura Snapchat
KEY HIGHLIGHTSPros: • Drawing/Writing on photos and videos• The image is temporary • Space is not an issue • Teaching the next generation about Snapchat• User-friendly
Cons: • Images do not actually disappear• Sexting• 10 boys (ages 13-15) in Canada arrested for sharing
explicit photos of a teenage girl • Screenshots
• Members receive notifications• Glitches, Stolen Accounts, 4.6M Hacked
Megan, 14
“It’s so easy, it’s like sending a text.”
Luke, 16
“I use this app everyday.”
Nathan Jurgenson, Researcher for Snapchat
“Snapchat is Social Media that is temporary.”