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Executive Summary
• FacebookとZaloが2大人気
• 男性の方が「Camera 360」をインストールしている率が女性の倍
• Zing MP3やYoutubeなどのエンターテインメントアプリは男性により人気
• セルフィーを携帯待ち受けにしている女性多し。26%の女性が待ち受けに、21%が背景にセルフィー画像を利用
•
Total
1 Facebook 246
2 Zalo 173
3 Gmail 44
4 Zing Mp3 42
5 Youtube 38
6 Chrome 26
7 Viber 26
8 Camera 360 22
9 Opera mini 18
10 Q&Me 12
11 Skype 11
12 Facebook Messenger 11
13 Nhaccuatui 7
14 My tom talking 7
Male
Facebook 124
Zalo 81
Zing Mp3 29
Youtube 23
Gmail 22
Chrome 16
Camera 360 15
Viber 10
Opera mini 8
Skype 6
Q&Me 4
Facebook Messenger 4
Nhaccuatui 3
My tom talking 2
Female
Facebook 122
Zalo 92
Gmail 22
Viber 16
Youtube 15
Zing Mp3 13
Chrome 10
Opera mini 10
Q&Me 8
Camera 360 7
Facebook Messenger 7
Skype 5
My tom talking 5
Nhaccuatui 4
普段よく使うアプリのランキング(「よく使うアプリを3つあげてください)」
待ち受け画面の利用画像について
26%の女性がセルフィー画像を利用
51%
15%
8% 7% 6% 6%4%
1% 1%
35%
9%
13%
26%
1%
6%8%
2%0%
0%
10%
20%
30%
40%
50%
60%
Scenery Defaultbackgound
color
Animationcharacters
Selfie Celebrities with family /friends
Babies,Kids
Animal Sexy photo
Male Female
ウォールペーパーの利用画像について
45%
21%
10%9%
6%4% 4%
1% 0%
34%
18%
8%
13%
21%
4%
0%2%
0%0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Scenery Defaultbackground
Family /Friendsphoto
AnimationCharacters
Selfie Baby / Kids Celebrities Animal Sexyphotos
Male Female
綺麗な風景が人気。壁紙がセルフィーの女性は21%
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