Mobile  Monday  –  July  28th  2014,  Yangon,  Myanmar  

How  online  marketplaces  change  the  way  Myanmar  is  shopping  

Erwin  Sikma  

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Online  marketplaces  bring  buyers  and  sellers  together  online  

Online  marketplaces  

SELLERS  BUYERS  

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These  plaEorms  facilitate  transac?ons  of  all  kinds  of  products  and  services  

Online  marketplaces  

§  Product/service:  all  kinds  of  products  and  services  §  Buyer:  individuals,  some  companies  §  Seller:  individuals,  some  shops  

§  Product/service:  Vehicles  –  cars,  motorcycles  §  Buyer:  individuals,  companies  §  Seller:  dealers,  showrooms,  brokers  

§  Product/service:  Real  Estate  –    houses,  condo’s  etc.  §  Buyer/lessee:  individuals,  companies  §  Seller/lessor:  individuals,  agents,  developers  

§  Product/service:  all  kinds  of  products  §  Buyer:  individuals,  companies  §  Seller:  mainly  shops  

§  Product/service:  Jobs  §  Buyer:  job  seekers  §  Seller:  companies,  NGOs  

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In  developed  economies  70+  %  of  all  people  buy  regularly  online,  in  emerging  economies  online  sales  growth  is  up  to  30%  per  year  

Buying  and  selling  online  

Source:  eMarketer  –  esRmated  global  e-­‐commerce  sales  and  online  buyer  penetraRon  2013    

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People  are  aJracted  to  shopping  online  due  to  the  convenience,  transparency  and  having  everything  at  one  place  

Buying  and  selling  online  

Source:  Invesp.com  –  Why  consumers  prefer  shopping  online  

Convenience  and  Accessibility    §  Everywhere  and  always  available  §  No  need  to  visit  several  shops  and  be  

disappointed  §  No  traffic  

Transparency  and  Ease-­‐of-­‐use  §  Navigate  through  all  opRons  §  Easy  compare  characterisRcs  and  prices  §  Find  all  informaRon  and  pictures  §  Reach  out  to  buyers  or  sellers  directly    One-­‐stop-­‐shop  §  All  products  §  AddiRonal  services:  “how  to  make  your  

CV”  §  AddiRonal  products:  “car  loans/insurance  

comparison”  

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People’s  shopping  behavior  is  changing  rapidly  

Changing  shopping  behavior  

§  All  op?ons  are  only  a  click  away  §  Easy  to  compare  §  Transparency  leads  to  improved  pricing  structures  

Informed  decisions  

Different  products  

Feedback  §  Easy  to  voice  an  opinion  §  Reviews  that  are  available  for  all  §  Companies  can  adjust  their  offering,  markeRng  and  services  

§  Broader  scala  of  opRons  §  Trends  develop  quicker  as  consumers  are  exposed  to  

products  sooner  

More  and  oUen  

§  Exposure  to  many  more  products  and  services  §  Possible  to  buy  at  any  given  ?me    

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Companies  are  gecng  more  open  to  feedback  from  their  customers,  therefore  improving  their  products  and  services  

Changing  shopping  behavior  

§  Email  §  Phone  §  Feedback  form  §  Reviews  §  Comments  §  Facebook  /  Twider  §  Online  surveys  §  Fora  §  Search  behavior  (on-­‐site,  off-­‐site)  §  Click  behavior  

How  customers  provide  feedback   What  companies  do  with  it  

§  Answer  quesRons  §  Improve  pricing  structures  §  Adapt  offering  §  Improve  customer  service  §  Adapt/create  trends  §  Publish  reports  §  Adapt  markeRng  and  branding    §  Become  a  “human  brand”    

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Several  developments  will  facilitate  the  popularity  and  growth  of  buying  and  selling  online  in  Myanmar  

Myanmar’s  shopping  behavior  

Internet  usage  and  behavior  §  Internet  access  and  speed  §  From  only  FB  and  Gmail  to  shopping  online  

Trust  in  online  companies  §  Quality  standards  of  websites  §  Security  and  ease-­‐of-­‐use    §  AnR-­‐fraud  measures  §  Transparency  of  products/services  

Payment  solu?ons  §  Availability  §  Security  §  Full  integraRon  

Fulfilment  process  §  Warehousing  §  LogisRcs  §  Planning  and  problem  solving  

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In  Myanmar  we  are  already  providing  these  services  and  our  ventures  are  very  succesful  

Myanmar’s  shopping  behavior  

Pageviews  per  month  

Lis?ngs   Clients  /  sellers  

~    850k  

~ 2,000

> 4,000

>    500k  

> 10,000

> 500

>  600k  

> 20,000

> 400

>  300k  

~ 15,000

~ 500

>  1  million  

~ 5,000

> 3,500

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We  see  how  Myanmar  is  changing  its  shopping  behavior  

Myanmar’s  shopping  behavior  

§  Traffic  and  leads  are  growing  fast  

§  Tens  of  thousands  of  clients  are  already  online  

§  Mobile  share  of  traffic  is  increasing  rapidly  

§  Valuable  feedback  is  provided  by  users  and  clients  

§  Willingness  to  learn  through  our  client  service  

§  Pricing  structures  are  improving  

§  Demand  for  high  quality  and  complete  informa?on  

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Time  for  quesRons  

Discussion