Social Media Monitoring• Tracking conversations on social media websites

Twendz

Popular words used on topic

Consumer Sentiments

Monitter

• Similar to Twendz

• No consumer sentiments

• Monitors three topics simultaneously

• Great to compare and contrast competing products

Facebook Lexicon • Counts occurrences of words/phrases on wall posts

over time

• Enter up to five terms to look at simultaneously to compare occurrences

Why is it so awesome?

• Real opinions on relevant topics

• Better than conducting a survey– People feel

obliged to fill it out

– Not put what they really feel• Gives inaccurate

results