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Friends who Choose Your News Brian Baresch ,University of Texas at Austin | @editer Lewis Knight, UT Austin Dustin Harp, Ph.D., UT Austin Carolyn Yaschur, UT Austin

Baresch2011

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Page 1: Baresch2011

Friends who Choose Your News

Brian Baresch ,University of Texas at Austin | @editer Lewis Knight, UT Austin

Dustin Harp, Ph.D., UT AustinCarolyn Yaschur, UT Austin

Page 2: Baresch2011

“If the news is that important, it will find me”

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In Pew’s recent State of the Media report, 41% of Americans cited the Internet as the place where they got “most of their news about national and international issues”; this cohort is 17% larger than a year earlier.

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Ink economy Link economy

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Facebook has become the leadingreferrer for visits to news and media sites, ahead of the aggregator Google Reader, and is fourth overall behind Google search, Yahoo and MSN.

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How many link how much

0

2

4

6

8

10

12

14

16

# o

f lin

ks in

3 m

onth

s (m

ax 1

5)

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Linkers by age

18-24 25-34 35-54 55-plus0

2

4

6

8

10

12

14

16

18

20

# in

age

gro

up

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Link genres

General in-terest

News Products Commentary Satire/comedy Features Other0

5

10

15

20

25

% o

f to

tal

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Link topics

Current events Politics Health/tech Sports/art/ent Other0

5

10

15

20

25

30

35

40

45

% o

f to

tal

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Genres by sex

General interest

News Products Commentary Satire/comedy

Features Other0

10

20

30

40

50

60

70

80

90

womenmen

% w

ithi

n ge

nres

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Topics by sex

Current events Politics Health/tech Sports/art/ent Other0

10

20

30

40

50

60

70

80

womenmen

% w

ithi

n to

pics

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Primary medium

Text Photos Video Audio Interactive Other0

5

10

15

20

25

30

35

40

45

50

% o

f to

tal

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Thank youBrian Baresch, UT AustinLewis Knight, UT Austin

Dustin Harp, Ph.D., UT AustinCarolyn Yaschur, UT Austin