PCA14: Successfully integrating Lean UX with Agile

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1. 1 CURING THE DISEASE THATS KILLING PRODUC SUCCESSFULLY INTEGRATING LEAN UX WITH AG JANNA HILL & CLAYTON PASSMANN MARCH 7, 2015 2. 2 Sponsors Diamond In Kind Gold Platinum 3. 3 LEAN UX & AGILE 1. Whats the disease, symptoms, and cure? 2. Why should I care? 3. How can Product Management help with the cure? 4. 4 Disease: The belief that design is outside of Agile Symptoms: Terrible products, unhappy customers, missed features, user needs not being met, cluttered UI Cure: Creating a design-centered culture that successfully integrates Lean UX & Agile Whats the disease, symptoms, and cure 5. Why should I care? Design-centered companies earn more money 6. Why should I care? Design-centered companies earn more money Creating joy in our customers will create loyalty to our brand 7. CONFIDENTIAL: INTERNAL USE ONLY 8. CONFIDENTIAL: INTERNAL USE ONLY 9. CONFIDENTIAL: INTERNAL USE ONLY 10. Why should I care? Design-centered companies earn more money Creating joy in our customers will create loyalty to our brand Improving your own skill set 11. 12 How can Product Management help with the cure? Communication & transparency 12. 13 Communication & transparency Ceremonies How can Product Management help with the cure? 13. 14 CONFIDENTIAL: INTERNAL USE ONLY 14. 15 Communication & transparency Ceremonies Building Design Culture How can Product Management help with the cure? 15. 16 LEAN UX & AGILE 1. Whats the disease, symptoms, and cure? 2. Why should I care? 3. How can Product Management help with the cure? 16. 17 Lets discuss! What works for you? What problems are you having? 17. 18 Sponsors Diamond In Kind Gold Platinum