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Resan mot Vintergatan och vidare ut i organisationen öreningen 19 nov 2015 a Klyver [email protected] l Lundgren [email protected]

Resan mot vintergatan Dataföreningen 19 nov 2015 pa4

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Resan mot Vintergatan

och vidare ut i organisationen

Dataföreningen 19 nov 2015Annika Klyver [email protected] Daniel Lundgren [email protected]

Våren 2013

Våren 2013

Nya arbetssätt

Ny organisation

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esta,ändra,testa,ändraÄndra,testa,ändra,testa,ändra,tesTesta,ändra,testa,ä

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APC

APC

APC

APC

Period Events-newPeriod

Resort Events-newResort-choosenResort

Destination Events- newDestination

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APC

APC

APC

Period Events-newPeriod

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APC – Cost Calcule

APC – Cost Calcule

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APC – Cost Calcule

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© 2012 IRM AB All rights reserved

Architecting by talking around

2013 – from the IT-perspective ”bottom up”

ProjectsSystem

The overall value flow

System Integration

The pace, the heart beat

Current situation

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- set

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Ba sic Ro o m P rice - ?? ?

APC Merger

APC – Priced Room Type in Product Room

Gr oup / Price Per iod

APC – Supply – Period Capacity/

Room Type in Product Room Group

APC – Supply with Cont ract Reference

Cont ract Ref er ens

Cont ract Inf ormati on

APC – Supply with Contract Inf or mation

APC – Cost Calcule

APC – Cost Calcule

APC – Cost Calcule

Su p plier Ro o m T yp e - In P rog re ss- Active

Cont ract Informati on

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Bed optimization”Inventory”

Capacit y beds vs flight seats

Matchning stay per iods /flights

Mimmi

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????

??

??

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???

Event Product

Informati on

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Room Facility List

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/ Price Period

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XRSROSE

??

??

R ese rv ation Man ag em ent

CRS

Excursion Sellable Products with

Prices (???)

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Reservations

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(If < 30 d ay s to Dep art ure)

Ame n d B o o king(If > 3 0 da ys to Dep a rtu re)

Reservations

F2DB

Reservations and Cust omers

Fl ig ht So urc in g

???

Flight Seat – Priced Flight Seat

Gr oup / Price Date

PA X Por tBooking Det ails

Booking D etails

RUFI

Adobe InD esign

EMaps

CSQ

EpiServer

????

Put all the parts intheir own context and in the overall context

System Development

Information Architecture

Agile introduction

Heatmap – What works well and not?

Scenarier och lösningsalternativ

© 2015 IRM AB All rights reserved

ProductPlanning

SOURCING

PRODUCTIFY

CONTENT

INVENTORYXX

INVEN-TORY

FIND/BOOK

LOAD INVENTORY

LOCAL BOOK

Coordinator

Project Specific Milky Way:- Solution review

meeting- Coordination- Architecuter by

walking around

The Milky way & Event project development

18517

© 2012 IRM AB All rights reserved

2012

2013

2014

2015

Drivna av sammanslagning Katalogen

KundNavet

Webben

Kundresan

Initiativ Kund

NyutvecklingProj X

2015

Roadmap

2016 2017Sales start in AtcomResfor summer 2017GOAL to be AtcomRes enabled!

TDA

PLM

NEW NN SITE

@comNordic & Destimo

MANDATORY(maintain book & search)

OPTIONAL(added business value)

GOL

YIELD SUPPORT

NN GUIDE SUPPORTINVOICE CONTROL

OPTIONAL( process eff & risk minimizing)

NN ON Blue-websites

2015 As-Is 2017 To-Be

Nya kundsystemet

E-dok

© 2012 IRM AB All rights reserved

Compare Business Models

2014 – use the Milky Way -from here & onwards

Find, discuss and suggestAlternative solutions

Alternatives

System Ingeration basedOn Business Events

Suggest ”better” team areas

Road MapsCurrent situation

Possible future situation and alternative routes to the wanted state based on the shared model of the business

The global development focused on center of excellence

Compare Business Models

Suggestion for a new way to prioritize changes

32

33

Make the Business Capabilities and the Value Flow visible…

…to better understand & support the co-operation between the Capabilities & the Products

3DPF – Project X

New product idea? Is it a good fit?Are we able to deliver?

Pre Class Student Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Student Service

On site Operation (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Productify

Contract Managment

Sourcing/Contracting

Teacher Recruitments & Onboarding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education

What do we need to change?

Pre Class Student Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Student Service

On site Operation (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Productify

Contract Managment

Sourcing/Contracting

Teacher Recruitments & Onboarding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education

Minor Changes

MajorChanges

Now, what about the products.Is a new product idea good idea?What do we need to change to be able to produce, sell, deliver and invoice?

New type of initative emerging - ”value flow scoped”Old initiatives – capability scoped

Product Lifecycle

Pre Class Student Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Student Service

On site Operation (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Productify

Contract Managment

Sourcing/Contracting

Teacher Recruitments & Onboarding

Central Accounting

Finance Invoice handeling /Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education

Develop the product & make it possible to deliver Pre Class Student

Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Student Service

On site Operation (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Productify

Contract Managment

Sourcing/Contracting

Teacher Recruitments & Onboarding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education

Develop the Customer relation

Pre Class Student Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Student Service

On site Operation (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Productify

Contract Managment

Sourcing /Contracting

Teacher Recruitments & Onboarding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education Internal

efficency

Where is the focus of the changes needed?

2015 – very large projects, products & business modelsLarge programs supporting a new Business modell through the entire value flow

The new knowledge of the products and the customer journey requires a new way of working

Product Owners owning ”customer products” Identifed. Creates a better position for the contunies improvement of the customer journey and not the IT-systems…

Understanding the value flow & how the capabilities supports it

Customer Journey

Better understanding of the value flow and how we support it in the best way

Shared understanding of how new products are delivered to the customers

2015 – From the group & out

NordicsUK & Irland Germany Benelux France

Create a shared understanding of the business and how we can keep on developing the business…

Group EA team

Group Product DevelopmentGroup Process Dev

Group PMO & Local Nordic PMO

Management CIO and the rest

From the EA team to other central teams

Pre Class Student Management

Price Calculation

Customer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Campaing ManagementStaffing and HR

Supplier Invoice Control

Inventory Management

Cost Calculation

Customer ManagementReserva tion

Management

Customer Payments

Accounts Receivable

Evaluation Mana gement

Store booking

Customer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yie ld

Intranet

On Campus Student Service

On site Operation (Backoffice )

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strateg ic Product Plan

Product Development

Productify

Contract Managment

Sourcing /Contracting

Teacher Recruitments & Onboa rding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sa les & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dyna mic Sourcing

Supplier Ga teway

Social Media Pre Education

Mercha ndising

Loja lty Management

Business & Customer Analysis & Reporting

Social Media Post education

Pre Class Student Management

Price Calculation

Custo mer Contact Center

Product Content Management

Search & Browse

Digital Booking

Yield Management

Camp aing ManagementStaffing and HR

Supp lier Invoice Co ntrol

Inventory Management

Co st Calculation

Cu stomer ManagementReservation

Management

Customer Payments

Accounts Receivable

Evaluation Management

Store boo king

Cu stomer Portal

Marketing

Business Education IncBusiness Capabilities & The Milky Way

LEGENDCapability

Supplier Yield

Intranet

On Campus Stud ent Service

On site O peration (Backoffice)

Supplier Commission Follow Up

Plan ProductSet Capacity & Product mix

Strategic Product Plan

Product Development

Pro ductify

Contract Managment

Sourcing/Co ntracting

Teacher Recru itments & Onboarding

Central Accounting

Finance Invoice handeling/Scanning

Teacher interaction

Sales & Cost Follow Up

Claim Mgmt

Social Media During Education

Class/Workshop Delivery

Dynamic Sourcing

Supplier Gateway

Social Media Pre Education

Merchandising

Lojalty Management

Business & Customer Analysis & Reporting

Social Media Post education

The strategies for the common, shared & local capabilities are unclear…

From where are we coming?….

In what direction are we going? ?

Frameworks &Deliveribles

Communication, learning &co-creation

From As-Is to To-Be Our alternatives –

Scenarios

TraceabilitySupport & develope

the product life cycle &the value flow

Prova själva

Find the flow…

Find the pace, the heart beat…

Find the parts…

Group all the parts into Business Capabilities!

See them as autonomous parts of your Business with known dependencies to other parts.

Make the architecture tangible

Vill du lära dig mer?

Nästa kursomgång Vår 2016

Mer information på: http://www.dfkompetens.se/utbildning/visualisera-verksamhetens-formagor/

• Dancing with systems – Donella Meadows • Intersection – Milan Guenther• The Fractal Organization- Hoverstadt• LEAN PRODUCT AND PROCESS DEVELOPMENT, 2ND EDITION – by Allen C. Ward and Durward K.

Sobek II• Designing Delivery – Jeff Soussna• The Design Way – Stolterman & Nelson• The Connected Company – Dave Gray• The Design of Business – Roger Martin• Boken om IT-Arkitketur – Daniel Akennine m fl

• A lot of EA sites, blogs & litterature

Vill du lära dig mer?

ContactDaniel : [email protected]

Annika : annika.klyver@irm .se