Stage #1

Create accounts on:• Facebook• LinkedIN• Twitter• YouTube

…and others

Stage #2

Build your “community”ANDShow people who you are; brand yourself.

-be real-be informative-offer value-join groups-create groups

Being Yourself:

• Interests• Causes• Post Video• Photos of your family and what you do• Link your listings

Join and create groups

Pages that I’m a fan of….

By being a “fan” I’m able to keep up with what that business is posting.

-It reflects my support

-It shows who I am

Countlessapplications for Realtors

Stage #3

Joining the conversation….

”comments”*likesStart by being

reactive and transform to an active role

What do I say?

• Ask a question on your wall

• Catch up privately via a message

• Post a link from a news source

• Post what you are doing • Give Answers• Keep in touch

Stage #4

Creating your “PAGE” = Facebook website• Finding your voice • Introduce relevant information your “community” seeks

~Give VALUE ~Give ADVICE ~Do NOT sell

Social Media Etiquette

• Don’t:– Upload your contacts - “friend” people you

don’t know

- Overpost- Be all business- sell- Worry about the

numbers

• Do’s– Gradually add your

sphere – Look for old friends – Get involved: Give

answers, make comments

– Join the conversation

– Share what you know

– Be a resource– Get personal

Stage #5 Linking it all together

• Wall postings that hit TWITTER

• CONNECT your FB and LINKEDIN

• Feed your Blog to your FB

• Post a FB “badge” on your Blog, website and in your email signature

Relationships make business happen…