pro2go Designs presentation of Social media marketing and strategies for small and large businesses. May 9th, 2012
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1. I have a Facebook Page and I work hard to follow
bestpractices but I dont think I am getting any or enoughleads for
my efforts......
2. Heres the harsh reality: Social media is hard work!
3. You know the difference between a Facebook Profile and Page
You share industry specific and relevant updates Your updates are
consistent You share a mixture of nice quotes, funny pictures, cool
videosYou are quick to respond to your customers when they have a
concern orcomplaintYou post your company events to social media ,
letting clients know whatspecials you have and whats going on
internallyYou share your companys culture by posting photos of
company meetingsand funny things happening around the office You
following your clients on social mediaYou monitor whats being said
about your brand or industry through socialmedia listening tools
You use keyword rich words when tweeting and posting to help with
SEO You link back to your website Your social media accounts are
streamlined (working together)
4. Why havent I seen a return on investment? Whatcan I do to
improve my current ROI?
5. Strategy Baby!!
6. What is a Social Media Strategy? And how does it differ from
the day to day work I am already doing? ROI Social Media Strategy
Unique content created by you Big brands dont delivered on specific
medium(s),at need a lot of a specific time for the purpose of
capturing leads. social strategy. They can get Best Practices away
with Regular updates talking aboutA lot of us Branding themselves
alllive here Commenting the time.forever. (Networking) Responding
Fan Building Showing Company Culture/personality Customer
Service
7. Creative, sharable content will help pull you to the ROI
side faster!
8. The content for your strategy needs to showcase your
authorityin your industry and should be used to teach and help
people.The purpose is to create content people will willing
download,bookmark and share. How do you know what to
say/create?Find out what your target market wants/needs by:- Asking
clients directly- Join Industry Groups on LinkedIn- Talk to your
sales team- Follow your customers on social media (LISTEN to them)-
Follow industry news sources ( Google alerts)- Listen for
prospective customers (addictomatic.com)
9. But dont forget to stay organized!
10. Thank You!For more tips be sure to follow us
@:Www.facebook.com/pro2godesigns@p2gdesigns