4. This outline is based on Steve Reeves actual measurements
while he was competing. Since bodybuilders around the world try to
fit this mold, it gives us a basis for where the problems come in
Ideal Measurements Broad shoulder Wide chest 54 Tapered waist 30
Each thigh (27) Waist (30)
5. My target is the Millennial Age athletic male Market
Definition 35% 35% 15% 15% MaxLife Living Apparel Customers 293,200
Male CrossFit Athletes Male Bodybuilders Male Collegiate/Pro
Athletes Serious Fitness/ Other Males
6. Value Proposition QUALITY COMMUNITY FIT STYLE Our fit is
one-of-a-kind and revolutionary for our market The MaxLife Fit 1
All of our clothing and products will sell are of premium quality
The MaxLife Quality 2 We will be an involved part of our target
markets community The Community 3 We work hard to bring you stylish
and timeless clothing The MaxLife Style 4
7. Features Covered By Competitor Services Competitor Analysis
Barbell ApparelSERVICE FEATURES Mass Market Athletic Fit MaxLife
Apparel Bespoke TAILORED (ATHLETIC) FIT FLEXIBILITY (STRETCH) QUICK
TURN-AROUND/CONVENIENCE DIVERSITY IN PIECES HIGH QUALITY
8. WAY TO MARKET Offer updates about posts, and product offers
to gain overall interest in website Email Marketing Search Engine
has a high competition, so we would work more on organic search
engine Search Engine Blog posts work on organic search engine
optimization and drive users, also have experts write articles Blog
Posts Already have Sam Dancer, CrossFit industry leader, have
fitness models as sponsors, doing interviews, etc. Industry Leader
Support Go to competitions, have a booth & sell at booth, also
host competitions in bigger cities if possible Competition
Involvement InstaGram posts, Facebook offers/ads and page, Twitter
ads Social Media Marketing
9. INVESTMENT ROUND 1 investment ROUND 1 Sales Development
Marketing Production Magazine ads/promo video/social media Restock
inventories ROUND 2 Sales Develop new line Marketing Development
Production Magazine ads/promo video/social mediaROUND 3 Sales
10. How Well Make Money : Revenue Streams Revenue Streams 10%
T-SHIRTS 53% JEANS $150 35% Jeans $200 4 % OTHER $292,000 12-18
months after investment $30,000 $150,000 $100,000 $12,000
11. Investors Fashion tech Developer/producti on house
Distribution center KEY PARTNERS R&D KEY ACTIVITIES Community
establishment RELATIONSHIPS KEY RESOURCES Designs/patterns/u p to
production Ultimate Athletic Fit VALUE PROPOSITION Premium Quality
Connection to the market Connection to industry leaders CHANNELS
Website COSTUMER SEGMENTS Bodybuilders Crossfit Athletes Serious
Fitness Participants REVENUE STREAMS T-shirts Polo Shirts Button
Downs COST STRUCTURE Design/Developme nt Production Professional
Athletes Help through blog Competitions Social Media Magazines
Personal assistance Co-Creation Design Production Distribution
Community Involvement Marketing Raw materials (clothing &
distribution) Social media/web/marketi ng mats. Raw material
supplier Marketing firm Industry leaders Shorts Jeans Pants
AccessoriesMarketing Marketing Customer support Research Event
Attendance/Hostin
