MINI PROJECT @

RETAIL MARKETING

By Asrar & Iqbal

M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition among supermarkets, the business has grown exponentially and has spread across convenient locations to make retail shopping truly a “customer’s delight”.

ABOUT

MK Retail targets middle and upper middle class customers

The large and growing young population is a preferred customer segment

MK Retail specifically targets working women and home makers who are the primary decision makers

CUSTOMER SEGMENTATION

PRODUCT

Private Label- Food

Private Label – Non food

PRICE

Value pricing Promotional pricing #psychological discounting #special event pricing Differentiated pricing Bundling

M.K Retail Promotional Video

PLACE/LOCATION

Kaggadasapura

Banasawadi

Brooke Fields

SarjapuraHSR Layout

PROMOTION

PEOPLE

PRESENTATION

thanks