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Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

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Page 1: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China
Page 2: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

CHARMINGCONTEMPORARY MALL

当代 物中心新魅力购

Page 3: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

COMMERCIAL CENTER UNDERSTANDING

MARKET

OPERATION

DESIGN

了解商 中心业

Page 4: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

LONG-TERM PROFIT IS TOKEEP AS A SUSTAINABLE

DEVELOPMENT

可持 收益续市 定位场

APPROPRIATEMARKET POSITION

合理动线

REASONABLEGENERATRIX

理念设计

ADVANCED DESIGN CONCEPT

成熟运营

MATURE OPERATION

Page 5: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

REFRESHING

CREATIVE

PRIME COST

当代 -商 中心业

COMMERCIAL CENTER TREND

Page 6: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

体 性验EXPERIENCE

交互式INTERACTIVE

志性标INCONIC

BE ICONIC TO BECOMPETITIVE

独特更具 争竞

Page 7: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SUCCESSFUL MALLS PROVIDES CUSTOMERSA VARITY OF EXPERIENCES

多 化的样 体 性验 施设

Page 8: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SKATE. CONCERT. MOTO TRACK. CLIMBING. GALLERY. GYM. FASHION SHOW. ETC.

80s

90s

00s

10s

Page 9: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SUCCESSFUL MALLS PROVIDES CUSTOMERSSENSATIONAL MEMERRIES

空 中充间 满 志性标

Page 10: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SUCCESSFUL MALLS PROVIDES CUSTOMERSA VARITY OF EXPERIENCES

KIDS. YOUTH. COUPLE. FAMILY.

独特的 志性标 设计

Page 11: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

THE PERFECT COMBINATION

体 性与 志性验 标完美融合

成就的 佳体绝 验震撼 目夺

Page 12: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SUCCESSFUL MALLS PROVIDES CUSTOMERSUNIQUE SENSES AND COMFORT

利用当代交互式生活

Page 13: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

TECH-DRIVEN RETAILER技 商术驱动 业

75%USE INTERNET

&APP'S

OWNS ASMARTPHONE

80%

65%SOCIAL MEDIA

ACCESS

40%OWNS A

IPAD

75% 使用互 网联

65% 社交媒体访问

40%拥有iPad

80% 有智能手机拥

Page 14: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

RETHINK HOW WE DIRECT

INTEGRATESMARTPHONE

ACCESS集成智能手机访问

3DDYNAMIC

MAP

3D 地动态 图

SOCIALMEDIA

PORTAL

社交媒体门户HUNTER/GATHER

WAYFINDINGSYSTEM 寻觅WI-FI

Page 15: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

FUTURE TREND OF MALL

未来趋势TODAY'S RETAIL TRENDS COME FROM ALL OVER THE WORLDNEW FORMS, MATERIALS AND TECHNOLOGIES ARE CHANGINGTHE FACE OF RETAIL AT SPPED OF A SEARCH ENGINEHEQIAO IS UNIQUELY POSITIONED TO FUSE THESE IDEASINTO THE NEXT GENERATION OF COMMERCIAL DESTINATIONS

全球 物中心正以全新的建筑形式、材料和技购 术速改 着零售 的面孔飞 变 业

和 定位独特,旨在将 些 念融入到下一代商 建筑群中桥 这 观 业

Page 16: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

EARTH ELEMENTS

EARTH ELEMENTS ARE FORMED EVERYWHERE IN OUR LIFEPEOPLE WERE LIKELY TO DRAW THEMSELVES CLOSE TO THESE ENVIRENMENTS

IN THIS VERY CITY WE ARE LIVINGIN THIS VERY LIMITED SPACE LEFT FOR US TO CREATE

WHOEVER CAN EXPAND THEIR CREATION BEYOND THE DESTINY

WILL SUCCEED

融入地球元素

Page 17: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

未来必然 :趋势

自然的需求对

室内植被、植物 、天空花墙 园

FUTURE TREND

Page 18: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

FINE DINNING

餐 革饮变CUSTOMERS' DINNING NEEDS AREDREMATICLY SHIFTINGPEOPLE WANTED AIR, GREEN, SPACE, EXPERIENCE

CALLED FINE DINNING

客 餐 的要求日益提高顾 对 饮未来餐 模式将有巨大改饮 变

APP & Farm

Page 19: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

CREAT SURPRISING CORNER

造 喜 创 惊

Art installation

Page 20: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

VISUAL

SENSE&

VALUE

感受和价视觉 值

Resting

Page 21: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

公司理念以先 性和独立不 的精神见 羁

客利益和健全的文化社会 展 献力量为顾 发 贡

USING FORESLIGHTS AND INDEPENDENT INSPIRITS TO CONTRIBUTE

TO CLIENTD' BENEFIT AND THE DEVELOPMENT OF SOCIAL & CULTURE

COMPANY INTRO

Page 22: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

商 咨 及培 服业 询 训 务

商 建筑业 设计

商 和室内业规划 设计

商 景业 观设计

示导 设计

可 化视 设计

服 范务 围

SERVICE

Page 23: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

PROJECT COVERAGE范业务 围

核心团队40 年零售经验

目分布于项 31 个省及台湾、日本、 国韩

40 YEARS OF EXPERIENCE

31 PROVINCESTRAINED US THE BEST AMONG ALL

6 不同国籍和 言种 语

3 地 有工作室设

6 DIFFERENTLANGUAGE & NATIONALITY

STUDIOS WERE FOUND IN 3 CITYS

Page 24: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

SHENZHEN RAINBOW JUNSHANG CENTRAL DEPARTMENT

深圳天虹君尚中心店

Page 25: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

LANZHOU INTERNATIONAL TRADING CENTER

州国 易中心兰 际贸

Page 26: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

泰集 杭州武林 店银 团 总HANGZHOU WULIN MAIN DEPARTMENT MALL

Page 27: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

天虹 莞君尚店超市东DONGGUAN RAINBOW JUNSHANG MARKET

Page 28: Remodelling the charm of shopping malls - 2014ThoughtWorks Live China

THANK YOUAND WISH YOU

MERRY CHRISTMAS